Content Strategist

Actively Reviewing the Applications

Weekday AI (YC W21)

On-site INR 3–4 LPA

Posted 3 weeks ago • Apply by April 5, 2026

Job Description

This role is for one of the Weekday's clients

Salary range: Rs 300000 - Rs 400000 (ie INR 3-4 LPA)

Min Experience: 2 years

Location: kolkata

JobType: full-time

The Content Strategist will be responsible for defining and executing a comprehensive content strategy that drives brand visibility, audience engagement, and business growth. This role blends creative storytelling with analytical thinking to deliver high-impact content across digital platforms while ensuring consistency, relevance, and performance.

Requirements

Key Responsibilities

Develop and own an end-to-end content strategy aligned with brand positioning and business objectives.
Conduct audience and market research to define content themes, messaging frameworks, and tone of voice.
Plan and manage content calendars across multiple channels including website, blogs, social media, email, and campaigns.
Collaborate with writers, designers, SEO specialists, and marketing teams to deliver cohesive content initiatives.
Ensure consistency in brand voice, quality, and messaging across all content touchpoints.
Optimize content for search visibility, engagement, and conversion throughout the customer journey.
Track and analyze content performance using analytics tools and refine strategies based on insights.
Stay updated on evolving content trends, platform algorithms, and industry best practices.

Required Skills & Qualifications

Bachelor's degree in Marketing, Communications, Journalism, or a related discipline.
2-5 years of experience in content strategy, content marketing, or digital marketing roles.
Strong writing, editing, and storytelling capabilities.
Solid understanding of SEO, content funnels, and user journey mapping.
Hands-on experience with content management systems such as WordPress or similar platforms.
Ability to analyze performance data and translate insights into actionable content improvements.
Strong collaboration, planning, and project management skills.

Preferred Qualifications

Experience working with agencies, startups, or fast-paced digital environments.
Familiarity with tools such as Google Analytics, Search Console, SEMrush, or Ahrefs.
Experience creating content for regional or India-focused audiences.
Basic understanding of paid media and campaign-driven content strategies.

Skills