Content Strategist

Role Title: Content Strategist

Experience: 3-5 Years

Location: Sec-32, Gurugram | 6 Days Working | Full Time

Role Overview:

As the Content Strategist, you will be instrumental in shaping Anveshan’s brand narrative and content strategy. You will collaborate closely with various teams to create engaging, impactful content that aligns with our mission and resonates with our audience. This role requires a creative thinker with a strategic mindset, excellent leadership skills, and a deep understanding of content marketing in the wellness space.

Key Responsibilities :

Content Strategy & Brand Positioning

• Own and evolve Anveshan’s end-to-end content strategy aligned with brand vision, business goals, and consumer insights

• Define and maintain a clear, differentiated brand voice and tonality across all platforms

• Translate brand positioning into strong content pillars, narratives, and storytelling frameworks

• Ensure all content reflects Anveshan’s values of purity, transparency, traceability, and traditional wisdom

Social Media & Campaign Leadership (Instagram, LinkedIn & Twitter/X)

• Lead integrated content strategy and execution across Instagram , LinkedIn , and Twitter/X

• Drive campaign-led storytelling across platforms with distinct, platform-native formats

• Conceptualise campaign themes, hooks, and narratives including reels, carousels, long- form posts, founder POVs, and short-form commentary

• Use Twitter/X to support founder thought leadership, category opinions, PR discovery, and AI-discovery signals, without trend-chasing

Content Planning, Calendar & Execution

• Build and own detailed monthly and quarterly content calendars across platforms

• Balance branding, education, product storytelling, founder-led content, community, and performance-aligned content

• Ensure high-quality execution, consistency, and on-time delivery across all content outputs

• Partner with design and performance teams to ensure content is platform-native, scalable, and impact-driven

Research, Insights & Authority Building (SEO, AEO & LLM-Ready Content)

• Conduct deep research on audience behavior, category trends, competitors, and cultural moments

• Develop content that supports SEO, Answer Engine Optimization (AEO), and AI- readability, including FAQs, explainers, and structured narratives

• Use analytics and platform insights to continuously refine content strategy and improve engagement, recall, and authority

Writing, Editorial Excellence & Founder Communication

• Personally write and shape high-impact content for brand campaigns, founder communication, and leadership narratives

• Edit and elevate team output to ensure editorial excellence, clarity, and brand consistency

• Shape founder voice across LinkedIn and Twitter/X to build long-term credibility and category leadership

Team Leadership & Content Operations

• Lead and mentor a team of content writers with clear briefs, feedback loops, and performance standards

• Build scalable processes for ideation, reviews, approvals, and publishing

• Foster a culture of craft, accountability, and continuous learning

Influencer, Community & Cross-Channel Alignment

• Curate and amplify authentic customer, community, and expert voices

• Ensure content alignment across online platforms, offline activations, PR, and partnerships for a cohesive brand narrative

Qualifications:

• 3-5 years of experience in content creation, strategy, or related roles, preferably in the wellness, FMCG, or e-commerce sectors.
• Strong command of English with a talent for crafting engaging, error-free content that tells a compelling story.
• Demonstrated experience in leading and developing a content team, with strong organizational and project management skills.
• Ability to think strategically and creatively, translating ideas into actionable content plans.
• Proficient in SEO principles, keyword research, and content optimization.
• Experience with analytics tools to assess content performance and derive insights.
• A strong affinity for food and wellness, sustainability, and traditional farming
• practices that align with Anveshan’s ethos.