Content Manager

In this role, you have the opportunity to

• Own and lead content strategy across BharatPe’s consumer and merchant business lines
• Partner closely with creative, growth, performance, product, and business teams to deliver high-impact content outcomes
• Lead content planning and execution across social, performance, and web channels
• Drive experimentation with formats, creators, and narratives to unlock higher engagement, relevance, and scale

Responsibilities will include

Content Strategy & Leadership

• Define and evolve the content vision and roadmap across consumer and merchant businesses
• Revamp and scale the content ecosystem with clear content pillars, formats, and storytelling frameworks
• Use performance data, analytics, and qualitative insights to continuously refine content output and effectiveness
• Own influencer strategy, UGC initiatives, and vendor partnerships for scalable content production
• Lead agency partners across content creation, video production, and campaign execution
• Own content planning and rollout strategy for brand campaigns
• Lead on-ground research, translating market insights into actionable content strategies
• Social Media Strategy & Governance
• Own the social media content strategy across business lines and platforms, with clear objectives for reach, engagement, and growth
• Own YouTube SEO strategy, including keyword research, metadata optimization (titles, descriptions, tags), thumbnails, and content structuring to improve discoverability and organic growth
• Ensure content quality, consistency, hygiene, and brand alignment across all social channels
• Website Content Strategy & Management
• Own website content strategy and ongoing content management across pages and journeys
• Partner with design, product, business, and legal teams to ensure content accuracy, relevance, and compliance
• Drive SEO-led content improvements and track website performance metrics
• Lead the creation and optimization of landing pages for performance marketing campaigns

Qualification & Experience (type & industry)

• Relevant Education in Marketing
• 4-6 years of relevant or equivalent industry experience.

Skills & know-how

• Strong strategic thinking with an excellent eye for aesthetics and storytelling
• Proven ability to translate business objectives into scalable content strategies
• Proficiency in Office Suite (Excel, PowerPoint, Word) and tools such as Metabase, Figma, etc.
• Strong written and verbal communication with senior stakeholder management experience
• Ability to manage multiple agencies, vendors, and complex projects simultaneously
• Familiarity with Gen-AI tools (ChatGPT, Gemini, etc.) and prompt writing