Community & Marketing Specialist

Job Description

Job Summary

• The Community & Marketing Specialist is responsible for building, engaging, and nurturing the company’s community across various online and offline platforms. The role supports brand awareness, customer engagement, and marketing campaign execution through content creation, community management, and analytics.
  
  

• Develops community programs, events, and initiatives to increase engagement.
• Manages daily interactions with customers/members on social media, online forums, and community groups.
• Conducts moderate discussions, responds to inquiries, and maintain a positive environment.
• Collects feedback and insights from the community and relay them to the marketing and product teams.
• Plans, creates, and schedules social media posts and other marketing assets.
• Assists in the execution of marketing campaigns (digital, events, promotions).
• Coordinates with influencers, partners, and external agencies when needed.
• Helps produce content such as blogs, newsletters, and marketing collateral.
• Tracks key metrics across community and marketing platforms.
• Prepares weekly/monthly reports on engagement, growth, and campaign performance.
• Recommends improvements based on data insights.
• Represents the company at events, webinars, and community activities.
• Ensures brand voice and messaging are consistently applied across platforms.
  
  

• Bachelor’s degree in marketing, Communications, Business, or related field
• Familiarity with analytics tools (Meta Insights, Google Analytics, Hootsuite, etc.)
• Social media management expertise (Facebook, Instagram, TikTok, LinkedIn, etc.)
• Content creation (copywriting, simple graphics, basic video editing)
• Basic digital marketing knowledge (analytics, ads, SEO is a plus)
• Experience managing online communities or brand social media pages, organizing events or webinars