Community Manager
Giffy : India's Hyperlocal Home Service Network
Job Description
About Giffy
Giffy is a hyperlocal home services startup built on a simple but radical idea: go deep before going wide. Rather than competing city-wide like Urban Company, Giffy penetrates one residential society at a time — building trust, community, and operational excellence from the ground up. Backed by the operational muscle of Fast Track Facilities (₹2.5Cr revenue, 85-person workforce), Giffy is redefining home services through worker dignity, direct employment, and genuine community relationships.
We are hiring for our Noida/Ghaziabad operations as we scale our society-first model.
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About the Role
The Community Manager is Giffy's face in every society we operate in. This person builds the trust, relationships, and word-of-mouth engine that makes our society-first model work. You are not a salesperson — you are a community builder. You will work with RWA committees, society residents, and local groups to establish Giffy as the most trusted name in home services within each community.
This role sits at the intersection of relationship management, grassroots marketing, and customer experience. The right person is warm, proactive, deeply personable, and genuinely enjoys connecting with people from all walks of life.
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Key Responsibilities
Society Onboarding & RWA Relations
- Identify and approach target societies in the assigned zone for Giffy partnership
- Present Giffy's society-first model to RWA committees and secure formal tie-ups
- Negotiate preferred vendor agreements, notice board rights, event permissions, and other community access arrangements
- Maintain ongoing relationships with RWA office bearers, society managers, and security heads
- Resolve any society-level concerns or escalations promptly and diplomatically
Resident Engagement & Growth
- Drive first-time bookings within newly onboarded societies through direct outreach, demos, and resident interaction
- Organise and manage on-ground activation events: awareness drives, free trials, festive campaigns, and promotional days
- Coordinate setup and maintenance of Giffy's physical collateral within societies (canopy, standees, pamphlets, QR codes)
- Work with existing customers to generate referrals and build word-of-mouth within their social circles
- Track and improve penetration rates society by society — move from early adopters to community-wide usage
Customer Experience & Feedback
- Follow up with new and existing customers post-service to gauge satisfaction and resolve issues
- Collect structured feedback and relay it to the operations and product teams
- Identify loyal customers and nurture them into Giffy advocates and referral sources
- Handle customer complaints at the society level before they escalate
Content & On-Ground Communication
- Assist in creation and distribution of hyper-local communication: WhatsApp messages, society group posts, pamphlet content
- Keep society notice boards updated with Giffy offers, new services, and announcements
- Support development of community-specific content (festive offers, seasonal campaigns, society-specific messaging)
Reporting & Insights
- Maintain a tracker of society onboarding stages, penetration rates, and key contacts
- Report weekly on new societies approached, RWA meetings held, events conducted, and resident feedback themes
- Surface insights on what's working (and what isn't) in different society types
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Performance-Based Incentives
Incentives are tied to growth outcomes, reviewed monthly:
- New societies onboarded (2–3/month): ₹1,000–₹2,000/society
- Society penetration rate ≥ 20% active households/society: ₹1,500–₹3,000/month
- Referral bookings driven ≥ 30/month: ₹1,000–₹2,500/month
- Customer satisfaction (NPS) ≥ 70: ₹500–₹1,000/month
- Quarterly top performer (Best community outcomes): ₹5,000 bonus
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What We're Looking For
Must-have:
- 1–3 years of experience in community management, customer relations, field sales, or a related client-facing role
- Exceptional interpersonal skills — able to build rapport quickly with diverse groups (RWA committees, elderly residents, young professionals, domestic workers)
- Comfort with on-ground outreach, door-to-door engagement, and public interaction
- Strong oral communication in Hindi; basic written English for reporting
- High energy, self-motivated, and comfortable working independently in the field
- Smartphone proficiency: WhatsApp, Google Sheets, basic social media
Good to have:
- Prior experience working with RWAs, housing societies, or resident groups
- Background in hyperlocal marketing, event management, or FMCG field roles
- Familiarity with Noida/Ghaziabad residential geography
- Basic Canva or content creation skills for local communication material
Traits we value:
- Warmth and genuine curiosity about people's lives and needs
- Persistence without being pushy — able to follow up respectfully over time
- Community instinct — understands what a residential society cares about and how to align Giffy's story to those values
- Trustworthiness — residents must feel that Giffy's representative is someone they can rely on
- Adaptability — each society has its own culture; you adjust your approach accordingly
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Working Conditions
- Schedule: 6 days/week; rotational weekly off
- Hours: ~9 hours/day; peak engagement times include mornings (7:30–10 AM) and evenings (5–8 PM) when residents are home
- Field time: 70–80% of time will be spent inside societies and at activation events
- Travel: Local travel within the assigned zone; travel allowance provided
- Probation: 3 months, with performance review and confirmation
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What Giffy Offers
- Competitive base salary with a clear, performance-linked incentive structure
- Ownership of a geographic zone — you will literally build Giffy's community in your area
- A role with real impact: your work directly determines Giffy's growth in each society
- Fast career path into a Community Lead or City Growth role as we expand
- Work culture grounded in respect — for workers, for residents, and for each other
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To apply, send your CV and a 2–3 line note on a time you built trust with a community or group of people to [email protected]. Shortlisted candidates will be contacted within 5 working days.
- Giffy is an equal opportunity employer. We believe great talent exists everywhere — in every society, in every background. We actively encourage applications from candidates who are hungry, honest, and want to build something meaningful.
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