C&M-Digital Foundry-Demand Generation-Lead Senior Associate

Summary

Position Summary

Role Overview

We are seeking a proactive Demand Generation Specialist to support our SMB and Startup markets across APAC. This role is pivotal in driving event execution, marketing operations, and lead management while ensuring campaigns are localized, compliant, and pipeline-focused.

You will work closely with marketing leads, agencies, and partners to deliver high-quality demand generation programs that directly support business outcomes. This is a hands-on, execution-heavy, and highly collaborative role, ideal for someone who thrives in fast-paced, cross-regional environments and can combine execution discipline with stakeholder finesse.

Key Responsibilities

• Demand Generation & Lead Nurturing
• Design and execute demand generation campaigns that capture and nurture leads across the funnel, from awareness to conversion.
• Partner with sales and business development teams to align on campaign objectives, targeting, and lead-handling processes.
• Track campaign performance and optimize activities to maximize pipeline contribution and ROI.
• Event Programming & Execution
• Plan, coordinate, and execute 60–80+ physical and virtual events annually across India, including webinars, workshops, and grassroots activations.
• Manage logistics, vendors, and cross-functional stakeholders to ensure seamless event delivery.
• Oversee specialized community activations for startups and developers, leveraging ecosystem knowledge.
• Campaign & Content Operations
• Support campaign adaptation and content curation to meet local market and partner needs.
• Validate assets for compliance with brand and messaging standards.
• Localize marketing efforts to align with sub-regional strategies and audience preferences.
• Lead Management & Reporting
• Manage on-ground lead capture at events, ensuring accuracy and completeness of data collected.
• Track leads through CRM systems (e.g., Salesforce, Vector), coordinating with automation teams for effective lead routing.
• Ensure timely and accurate follow-up to maximize pipeline conversion and sales impact.
• Stakeholder & Partner Management
• Act as an operational bridge across multiple internal teams and external partners, facilitating collaboration and alignment.
• Maintain strong relationships with startup ecosystems, incubators, and regional stakeholders to enhance program reach and effectiveness.
• Provide transparent reporting and campaign updates to managers and leadership teams.
  

Required Skills & Qualifications

• Essential

• • 6–10 years of experience in B2B marketing, demand generation, or event execution, preferably in tech, IT, or cloud sectors.
  • Strong understanding of event operations, campaign execution, and lead management workflows.
  • Familiarity with CRM and analytics tools (e.g., Salesforce, Looker) for pipeline tracking and performance analysis.
  • Excellent stakeholder management and communication skills, with the ability to collaborate across cultures and functions.
  • Analytical mindset, comfortable working with numbers and campaign performance data.
  • Problem-solving and adaptability to manage both predictable campaign cycles and ad-hoc event demands.
    

Key Attributes

• • Strategic thinker—able to design and execute joint marketing programs that drive measurable business outcomes.
  • Collaborative leader—skilled at building consensus and driving alignment across partner and internal teams.
  • Results-oriented—delivers against ambitious goals and demonstrates accountability.
  • Innovative and adaptable—comfortable experimenting with new formats and channels to enhance partner engagement.
    

Our purpose

Deloitte’s purpose is to make an impact that matters for our people, clients, and communities. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities.

Our people and culture

Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ways of thinking, ideas and perspectives, and bring more creativity and innovation to help solve our clients’ most complex challenges. This makes Deloitte one of the most rewarding places to work.

Professional development

At Deloitte, professionals have the opportunity to work with some of the best and discover what works best for them. Here, we prioritize professional growth, offering diverse learning and networking opportunities to help accelerate careers and enhance leadership skills. Our state-of-the-art DU: The Leadership Center in India, located in Hyderabad, represents a tangible symbol of our commitment to the holistic growth and development of our people. Explore DU: The Leadership Center in India .

Benefits To Help You Thrive

At Deloitte, we know that great people make a great organization. Our comprehensive rewards program helps us deliver a distinctly Deloitte experience that helps that empowers our professionals to thrive mentally, physically, and financially—and live their purpose. To support our professionals and their loved ones, we offer a broad range of benefits. Eligibility requirements may be based on role, tenure, type of employment and/ or other criteria. Learn more about what working at Deloitte can mean for you.

Recruiting tips

From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters.

Requisition code: 353591