CBS-BMC-Brand and Marketing - Campaigns and Experiences-Supervising Associate-Campaign specialist

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BMC – Brand & Marketing – Campaigns & Experiences - Supervising Associate - Campaign Specialist

Discipline - Brand & Marketing

Role Type - Campaign specialist

The opportunity

As the Campaign specialist, you will develop end-to-end execution of multi-channel marketing initiatives, collaborating closely with BMC program leaders and managers. By leveraging your proven expertise in campaign management and digital marketing, you will execute strategic campaign plans, oversee budgets and timelines, and analyze performance metrics. Your role will also involve nurturing relationships with internal and external stakeholders, ensuring all campaigns align with our rigorous quality and effectiveness standards.

As a Campaign specialist, you will be hands-on in campaign execution. From devising timelines and managing budgets to handling various campaign channels such as social media, digital, events, and print, you will oversee the entire process. Analyzing campaign performance and deriving insights will also be a key responsibility.

Your Key Responsibilities

• Campaign Management: Devise, execute, and optimize multi-channel marketing campaigns across diverse platforms, aligning each initiative with business objectives and leveraging EY's business insights. Methodically track and manage campaign budgets to ensure efficient resource allocation, promptly addressing any deviations from the plan.
• Stakeholder Collaboration: Forge strong partnerships with Global Delivery Services, Clients and Industry Marketing Program Managers, external vendors, and other stakeholders, fostering an environment of collaboration to achieve campaign objectives.
• Performance Analysis: Employ analytical tools (e.g., Google Analytics, Sprinklr, Adobe Analytics) to fine-tune campaigns and identify enhancement opportunities. Produce comprehensive performance reports for executive-level stakeholders.
• Program Support: Provide essential administrative support to the BMC team, including calendar management, meeting scheduling, and presentation preparation. Conceptualize, organize, and execute hybrid events such as webinars, podcasts, and roundtables, targeting and engaging the most pertinent buyer segments.
  
  

Skills And Attributes For Success

• Campaign Management: Proven ability to oversee multi-channel marketing campaigns, from concept to completion, aligning with business goals.
• Organization and Prioritization: Strong organizational skills for multitasking with precision.
• Business Acumen: In-depth understanding of our company's landscape and strategic priorities.
• Communication: Exceptional written and oral communication skills, conveying complex ideas effectively.
• Analytical and Critical Thinking: Proficiency in analytical thinking and creative problem-solving.
• Networking, Teamwork, and Stakeholder Management: Skilled in building relationships with internal and external stakeholders.
• Data Analytics and Visualization: Experience with tools like Tableau, Adobe Analytics, and Google Analytics.
• Email Marketing and Social Media Management: Familiarity with email marketing tools, Google AdWords, social media platforms (e.g., Sprinklr, Hootsuite).
• Creative Problem Solving: Ability to innovate solutions bridging BMC expectations and GDS capabilities.
• Stakeholder Feedback: Skill in collecting and applying stakeholder feedback for campaign enhancements.
• Team Leadership: A motivational team player adaptable during peak periods.
  
  

To qualify for the role, you must have

• Education: Bachelor's degree in business administration, marketing, or a related field is required. An MBA or MS in Marketing is preferred.
• Experience: Over 4 years of end-to-end campaign management experience and more than 9 years in B2B marketing, preferably within professional services or similar sectors. Proven expertise in managing global-level processes and projects.
  
  

Ideally, you’ll also have

• Prior experience in B2B digital marketing settings.
• Track record of event execution, B2B brand exposure, and project management.
• Familiarity with digital marketing analytics and bridging expectations with capabilities.
  
  

Technologies and Tools

• Microsoft Office Suite (Excel, PowerPoint)
• Adobe web platforms
• Analytics tools
• Email marketing tools
• Google AdWords
• Data visualization tools
  
  

What We Look For

• Creative problem solving
• Organization and prioritization
• Business Acumen
• Analytical and critical thinking
• Exceptional written and oral communication skills
  
  

What We Offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
  
  

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