Category Marketing Manager

Actively Reviewing the Applications

Bayfield Food Ingredients

India, Kerala, Kochi Full-Time On-site

Posted 3 weeks ago

Job Description

Bayfield Food Ingredients is looking for an experienced Category Marketing Manager

Location: Kochi

About The Role

Implement marketing strategies, growth targets, and category-level priorities for food ingredients across multiple categories
Analyse consumer behaviour, market trends, and competitor activities and Market Insights
Identify category opportunities, gaps, and emerging market needs.
Develop and execute category-specific marketing strategies
Support sales teams with marketing materials, category insights, and product education.
Experience in managing the Snacks, Culinary, and Food Service categories would be ideal.

Requirements

Experience: 6-12+ years in food ingredients, food service, or culinary category management
Expertise: B2B sales, category marketing, business strategy, market expansion
Education: MBA or equivalent management qualification (IRMA, IIM, or similar institutions preferred)
Skills: Strong analytical mindset, strategic planning, client management, and team leadership

Why Join Us?

We value innovation, collaboration, and driving impactful business growth. If you're passionate about building strategic food ingredient solutions for the B2B market, we'd love to hear from you!

Skills: category insights,business strategy,b2b,sales