Category Analyst

Role Overview

The Business Analytics (BA) team comprises business intelligence and digital consulting professionals specializing in e-commerce and online retail analytics. The team leverages data analytics, customer insights, and industry research to enhance the customer experience on Lowes.com, a key driver of the organization's online revenue growth.

As a Business Analyst, you will work closely with cross-functional stakeholders to analyze customer behavior, generate actionable insights, and support strategic business decisions through data-driven recommendations.

Key Responsibilities

Data Analysis & Business Insights

• Collect, aggregate, validate, and analyze data from multiple sources to support business and category strategies.
• Perform data-driven analysis to identify customer behavior, product preferences, and emerging trends.
• Apply quantitative and statistical techniques to identify patterns and generate actionable insights.
• Translate analytical findings into business recommendations that improve customer experience and business performance.

Reporting & Dashboarding

• Develop, maintain, and automate daily, weekly, and event-based reports.
• Build dashboards to monitor key business and website performance metrics.
• Generate reports and insights for business projects and stakeholder reviews.

Digital & E-commerce Analytics

• Analyze website performance, including search, browse, and navigation experiences.
• Conduct site scrubs to identify optimization opportunities across digital channels.
• Utilize Adobe Analytics, Google Analytics, and other digital analytics platforms to evaluate user engagement and performance.

Business Consulting & Strategy

• Partner with stakeholders to support short-term and long-term category strategies.
• Conduct opportunity analysis and develop insight-driven action plans for various business categories.
• Support Global Navigation initiatives by identifying opportunities to improve customer journeys and online experiences.

Required Skills

Technical Skills

• Advanced Microsoft Excel
• Strong understanding of SQL (Ability to answer SQL concepts and technical questions accurately)
• Experience with Data Visualization tools (Power BI, Tableau, or equivalent)
• Adobe Analytics and/or Google Analytics

Functional Skills

• Data Analysis & Insight Generation
• Business & Customer Analytics
• Retail & E-commerce Knowledge
• Digital Analytics
• Market Research & Opportunity Identification
• Dashboard Development & Reporting

Soft Skills

• Strong Communication Skills
• Analytical & Problem-Solving Skills
• Business Acumen
• Knowledge of Industry Trends
• Stakeholder Management

Experience

• 2+ years of relevant experience in Business Analytics, Digital Analytics, E-commerce Analytics, or a related field.

Education

Minimum Qualification

• Bachelor's Degree in Engineering, Business, Marketing, Finance, or a related discipline.