Brand Strategist

Brand Strategist – Masterclass Ecosystem (NIAT)

📍 Hyderabad, Telangana, India

🕒 Full-Time | 6-Day Work Week

About NxtWave

NxtWave is one of India’s fastest-growing Ed-Tech startups. NxtWave is revolutionizing the 21st-century job market by transforming youth into highly skilled tech professionals irrespective of their educational background with its CCBP 4.0 programs.

NxtWave is founded by Rahul Attuluri (Ex Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay), and Anupam Pedarla (IIT Kharagpur). The startup is backed by Orios Ventures, Better Capital, and marquee angels, including founders of some of India’s unicorns.

NxtWave is an official partner for NSDC under the Ministry of Skill Development & Entrepreneurship, Govt. of India, and is recognized by NASSCOM, Ministry of Commerce & Industry, Govt. of India, and Startup India.

By offering vernacular content and interactive learning, NxtWave is breaking barriers to tech education and enabling learners across India to achieve better outcomes.

Today, NxtWave learners come from 450+ districts across India, and CCBP 4.0 learners have been hired by 1000+ companies including Google, Amazon, Nvidia, Goldman Sachs, Oracle, Deloitte, and more.

Role Overview

We are looking for a Brand Strategist to build and scale the Masterclass content ecosystem at NIAT.

This role involves transforming masterclasses, industry insights, and student outcomes into high-quality, engaging content that strengthens brand recall, credibility, and business impact.

What Success Looks Like (12 Months)

• Establish strong brand recall for NIAT Masterclasses
• Build a scalable content engine delivering 150+ content assets annually
• Strengthen NIAT’s association with industry experts and real-world tech
• Improve engagement metrics (views, shares, watch time)
• Create a reusable content library supporting marketing, sales, and admissions

Key Responsibilities

1. Masterclass Content Strategy

• Define content direction for all masterclass-related assets
• Identify trending and relevant tech topics (AI, software, emerging technologies)
• Convert complex concepts into simple, engaging content

2. Content Production & Execution

• Convert each masterclass into multiple assets:
• Short-form videos
• Tech explainers
• Speaker insights
• Project showcases
• Write scripts, hooks, and storytelling formats
• Collaborate with production and editing teams

3. Industry & Speaker Content

• Leverage industry speakers to build brand credibility
• Create content such as:
• Speaker testimonials
• Industry insights
• Tech trend discussions

4. Content Distribution & Business Impact

• Work with marketing teams to distribute content across platforms
• Support:
• Admissions
• Sales enablement
• Brand marketing
• Ensure content contributes to measurable business outcomes

5. Content Systems & Library

• Build and maintain a structured repository of reusable content
• Categorize assets based on topics, speakers, and use cases
• Ensure long-term usability of content assets

Required Skills & Qualifications

• 2–4 years of experience in:
• Tech content creation
• Startup content marketing
• Creator ecosystem (YouTube, Reels, etc.)
• Strong understanding of:
• AI ecosystem
• Developer culture
• Technology trends
• Ability to:
• Simplify complex technical concepts
• Write engaging short-form scripts
• Create high-performing content hooks

Preferred Qualifications

• Experience working with tech creators or developer communities
• Background in AI/tech content or education-focused platforms

Why Join Us

• Opportunity to build a high-impact brand from scratch
• Work closely with industry experts and engineers
• Be part of a fast-growing EdTech startup
• Direct visibility into how content drives business outcomes