Brand Marketing Manager

About Us

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Job Purpose

Lead a set of brand marketing activities for AG India.

Key Responsibilities

Primary and Secondary duties:

• Brand positioning: Target customer definition, competitive positioning mapping, rational and emotional benefits
• Marcom plan to support brand building, lead generation and sales
• Develop brand communication and media plan with respective agencies
• Develop product brochures, catalogues and all point of sale material with Product Marketing Teams
• Support field marketing teams in execution of local events/activations for brand visibility and lead generation through SOPs and budgets.
• Brand equity tracking and measurement, SOE/SOV, competitive benchmarking
• Marketing budget planning, tracking and control
• Digital Marketing
  
  

Experience Required

Essential experience and skills: 14+ years’ experience in brand marketing/ marketing communications, brand management roles in automotive/ capital goods/ industrial / consumer durables sector

Preferred Qualifications

Education/Qualifications: MBA (full time)

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

Benefits

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:

• Flexible work arrangements
• Savings & Retirement benefits
• Tuition reimbursement
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs
• Charitable contribution matching and Volunteer Time Off