Brand & Marketing Executive

The Objective 

Aja is a natural World Kitchen & Bar built for the seekers, builders, and realists of Chandigarh. We are looking for a sharp Marketing Executive to handle both our online and offline marketing, driven by an understanding of the food & beverage industry and eventually our specific, uncompromised philosophy. You will be the marketing operator - bridging digital presence and physical reality.

The Role: 

Digital Scope

• Managing all social media pages for the brand on a daily basis in strict accordance with the marketing calendar and briefs.
• Researching content and sharing insights tailored to our niche, high-performance audiences. 
• Creating digital brand awareness and fostering real connections with our target demographic.
• Running the backend of our content funnel, ensuring posts actually drive Link-in-Bio clicks and conversions.
• Managing the online community channels such as Whatsapp, and building smarter channels for it.
• Managing the Aja DAM.

Offline Scope

• Curating physical events in accordance with briefs (Community Events, Patron Events, Authority Sessions). 
• Executing offline collaborations and partnerships with relevant founders, creators, and brands to boost Aja's cultural equity and sales. 
• Capturing raw, mid-to-low stakes content and guest testimonials directly from the floor during brand events and everyday events in line with the directions set by the main content team. 
• Maintaining client data, guest lists, and documentation to build our community CRM. 
• Discovering community strategies, experience operations gaps and marketing insights through on floor observations.

Team Coordination & Content Production

• The Visual Storyteller: You are the everyday manager. You will brief, coordinate, and schedule for our dedicated visual storyteller for all high-fidelity brand shoots.
• Your Shooting Scope: Your camera work is strictly ad-hoc, quick-turnaround, and low/mid-stakes content (e.g., iPhone reels, raw floor energy, quick morning delivery updates, etc.).
• Operations: You will work closely with the brand team, floor staff and management to ensure offline events run smoothly and track how digital campaigns convert.

The Skills

• Well versed in AI tools and modern social media management. 
• Strong sales and marketing instincts. 
• Good photography and videography skills for daily, ad-hoc content capture. 
• Well versed in Google Workspace for campaign tracking and data documentation. Plus points for Notion.
• Passionate and vigorous about genuine wellness and health. 

The Deal

• Salary Structure: Competitive
• Working Hours: 10 AM to 7 PM, Monday to Friday + event days and timings.
• Work from home on weekends and holidays is required strictly for managing social media posts. 
• Location: On-site - Chandigarh/Panchkula based or willing to relocate

To Apply Please send your resume with a cover letter (tell us why you get what we are building) via email on: [email protected] | CC: [email protected]