Brand Manager (Wardrobe & Modular)

Job Description

Location: Mumbai, MH, IN Areas of Work: Sales & Marketing Job Id: 14105 Job Purpose The position is that of Brand & Category Manager for in-house wardrobe and modular furniture brands. You will own the brand and category strategy, go-to-market (GTM) planning, brand communication, and be responsible for the success and growth of the offering. The role focuses on driving category penetration, new product development, and effective below-the-line (BTL) marketing initiatives. You will also oversee social media for the wardrobe and modular furniture division. Business Responsibility Areas Brand & Category Management: Develop and strengthen the core identity of the wardrobe and modular furniture brands. Drive category penetration and market share growth. Lead new product development initiatives, benchmarking against competitors. Plan and execute BTL marketing activities (influencer marketing, brand tie-ups, digital campaigns, exhibitions, etc.). Category Development Identify and capitalize on emerging trends and consumer needs. Work with product development and design teams to launch innovative offerings. Monitor and analyze category performance, consumer insights, and competitor activities. Recommend actions for portfolio expansion and improvement. Marketing & Communication Develop and implement integrated marketing plans focused on BTL activities. Manage digital presence and social media engagement for the category. Coordinate with agencies and partners for campaign execution. Track marketing ROI and effectiveness. Dealer & Team Training Organize and conduct dealer training programs on new and existing products. Lead internal team training sessions to ensure product knowledge and alignment with brand objectives. Develop training materials and modules for both dealers and internal teams. Evaluate training effectiveness and update content as needed. Stakeholder Management Collaborate with internal teams (design, sales, supply chain, commercial, legal, etc.) for seamless execution. Build and maintain strong relationships with architects, interior designers, vendors, and customers. Represent the brand at industry events and exhibitions. Customer/ AID Relationship Management Act as a brand ambassador, ensuring high levels of customer and influencer satisfaction. Address customer feedback and resolve issues promptly. Foster loyalty and advocacy among key stakeholders. Previous Work Experience Category and brand management experience of 3+ years. Minimum 7 to 10 years of experience in wardrobe/modular furniture or related categories. Education MBA from Tier 1 B-school or MBA full time from any recognised university with 10+ years of work exp.