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Brand Manager - Value Added/Sauces Portfolio

Actively Reviewing

Nestlé

Bengaluru Full-Time 2–4 yrs exp Posted 2 months ago

Job Description

Location: Head Office – Gurgaon, India

About the Role:

We’re looking for a Brand Manager - Value Added/Sauces Portfolio to contribute to business strategy and lead end‑to‑end brand marketing programs. You will drive consumer insight–led plans, steer innovation & renovation (I\&R) projects, and partner closely with Demand Planning and CDT to deliver an Integrated Commercial Plan that accelerates growth and market share.

Key Responsibilities:

Build annual brand plans aligned to the business plan—covering historical/category analysis, consumer‑brand diagnostics, competitive moves, and spend effectiveness.
Own the Integrated Commercial Plan with Demand Planners and CDT; sync ATL with RTM/BTL to deliver cohesive execution across channels.
Lead I\&R (EMS process): concepting and testing, SAP initiation, marketing inputs to product development, regulatory, 60/40+, industrialization, approvals, and launch excellence.
Orchestrate cross‑functional readiness with Application Group, Supply Chain, and Packaging/Raw Materials to ensure first‑time-right production for NPDs.
Run performance and consumer tracking—market trends, share evolution, activity post‑evals, Nielsen/panel/ad track analyses, copy validation, and consumer immersions.
Manage brand communications & activations—agency briefs to production for ATL; BTL promotions, POS development; coordinate closely with CCSD and HO/branches for flawless execution.
Drive competitive intelligence on communication, promotion, pricing, and sensory evaluation vs. competition; track PFME across the year.

Qualifications & Experience

Education: Post‑graduate degree in Business Management (Marketing).
Experience: At least 2- 3 years in marketing/brand management or adjacent areas
Capabilities: Strong grasp of marketing fundamentals, P\&L basics, and research methods; excellent communication and interpersonal skills; comfort with change.
Leadership Behaviors: Results Focus, Insight, Service Orientation, Impact & Influence, Curiosity, Courage, and Proactive Cooperation.