Brand Manager

Position: Brand Manager.

Qualification: Bachelor’s degree in Marketing, Business

Industry: luxury, fashion, or jewelry industry

Experience: 5 years of experience in brand management

Key Responsibilities:

1. Brand Strategy Execution:

o Assist in the development and implementation of brand strategies that align

with company objectives and market trends.

o Support senior management in executing the brand’s vision and positioning

across various platforms.

o Ensure brand consistency across all communication channels, including digital,

print, and in-store materials.

2. Campaign Management:

o Manage and execute integrated marketing campaigns, including digital ads,

influencer collaborations, and promotional events.

o Monitor campaign performance, adjust strategies, and provide insights for

optimization.

o Coordinate with internal teams (creative, sales, digital) to ensure timely and

effective execution of marketing materials and campaigns.

3. Product Positioning and Messaging:

o Help define and refine the brand’s positioning in the market, ensuring alignment

with target customer needs.

o Develop marketing collateral (brochures, social media content, etc.) and

messaging that resonates with customers.

o Collaborate with design teams to ensure that product packaging and

presentation align with brand guidelines.

4. Market Research & Analysis:

o Conduct market research to identify emerging trends, customer preferences,

and competitor activities.

o Analyze customer data, sales performance, and brand perception to drive

informed decisions and refine brand strategies.

o Track and report on brand metrics, including awareness, engagement, and sales

performance.

5. Customer Engagement & Loyalty:

o Assist in creating and executing customer engagement strategies to build brand

loyalty and retention.

o Work on developing targeted content and promotions aimed at increasing

customer lifetime value.

o Respond to customer feedback and help manage online reviews, ensuring the

brand maintains a positive image.

6. Collaboration & Cross-functional Coordination:

o Collaborate with the sales, digital marketing, and product development teams

to ensure a unified approach to brand goals.

o Coordinate with external agencies or partners to support campaign efforts

(advertising, influencers, PR).

o Help support brand-related events, pop-up shops, and promotional activities.

7. Reporting & Performance Tracking:

o Monitor the effectiveness of marketing initiatives and provide regular updates to

senior management.

o Utilize analytics tools to evaluate campaign success and report insights for

future initiatives.

o Ensure that marketing budgets are adhered to and provide cost-effective

solutions.

Skills:

• Proven experience as a Brand Manager or in a similar role, preferably within the luxury or

jewelry industry.

• Strong understanding of the jewelry market, including trends, consumer preferences,

and competitive landscape.

• Experience in developing and executing digital marketing campaigns (social media,

SEO, paid media).

• Excellent communication, presentation, and interpersonal skills.

• Creative thinking with a keen eye for design and aesthetics.

• Strong analytical skills and experience with performance tracking tools and metrics.

• Ability to work in a fast-paced, high-pressure environment while maintaining a focus on

quality and brand integrity.

Preferred:

• Familiarity with luxury brand positioning and high-net-worth consumer behavior.

• Experience with influencer marketing and collaborations within the luxury goods space.

• Knowledge of e-commerce platforms and trends in online jewelry sales