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Brand Manager
Actively Reviewing
Edrington
Job Description
Our Craft
Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic. Edrington also has a strategic partnership with No.3 London Dry Gin.
Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.
Our Blend Of Benefits
Based in Gurugram, this role reports to the Regional Senior Brand Manager and manages the Brand Management – ATL activity for Edrington brands across India. The role contributes to the management, planning, execution and delivery of local brand strategies & marketing activities and collaborating closely with Regional Senior Brand Manager and Area Manager with a goal of fully owning Edrington’s Trade Visibility Programs across channels.
It has overall responsibility for assisting with the planning and execution of the brand growth plans, management of A&P budgets and also forms part of and contributes to the wider regional marketing community across the EEMEAI region and the Edrington global brand marketing teams based in Glasgow.
This role also includes direct line management responsibility for Assistant Brand Managers across various locations Pan India.
Make an Impact
We’re looking for a driven and commercially aware candidate who brings a strong foundation in marketing, ideally supported by a degree and experience within the AlcoBev, FMCG, or wider consumer goods space. You’ll be confident working with budgets and performance metrics, with a solid understanding of ROI, rate of sale drivers, and commercial impact. We value someone who is naturally engaging, with strong presentation skills and the ability to influence and negotiate effectively across different stakeholders. Attention to detail and pride in delivering high-quality work are essential, alongside the initiative and personal drive to make things happen in a fast-paced environment. You’ll enjoy working across cultures and collaborating with diverse teams, and you’ll be comfortable using Microsoft Office to support your day-to-day work. Strong English communication skills, both written and verbal, are a must. Experience or a genuine interest in luxury goods, particularly the spirits or whisky category, would be a real advantage, as would any exposure to category or space management.
We’ve put together some criteria that we think is important for this role, but don’t worry if your experience and expertise isn’t an exact match. If you feel that you can add value to our role and to Edrington more broadly, we would welcome your application and be eager to learn more about you.
A Place For Everyone
We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.
Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.
Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic. Edrington also has a strategic partnership with No.3 London Dry Gin.
Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.
Our Blend Of Benefits
- Salary 3,250,000 INR - 4,050,500 INR
- Bonus
- 23 days holiday plus 7 days casual leave plus 4 Giving More volunteer days
- Save for retirement and invest in your future - pension contributions
- Private medical insurance
- Life Insurance
- Personal accident insurance
- 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
- Experience our exceptional brands with a generous annual product allowance
- Embrace work-life harmony with hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year
Based in Gurugram, this role reports to the Regional Senior Brand Manager and manages the Brand Management – ATL activity for Edrington brands across India. The role contributes to the management, planning, execution and delivery of local brand strategies & marketing activities and collaborating closely with Regional Senior Brand Manager and Area Manager with a goal of fully owning Edrington’s Trade Visibility Programs across channels.
It has overall responsibility for assisting with the planning and execution of the brand growth plans, management of A&P budgets and also forms part of and contributes to the wider regional marketing community across the EEMEAI region and the Edrington global brand marketing teams based in Glasgow.
This role also includes direct line management responsibility for Assistant Brand Managers across various locations Pan India.
Make an Impact
- Lead the delivery of brand and marketing activities to support internal business needs, external partners, and consumer/trade engagement.
- Manage and track annual A&P budgets, partnering with the Regional Senior Brand Manager and distributors to review performance monthly and quarterly.
- Implement global campaigns and develop locally relevant activations in collaboration with agencies.
- Drive the development and execution of growth plans, contributing to regional growth planning processes.
- Build and manage strong relationships with Regional Managers and Key Account teams to ensure alignment on brand priorities.
- Ensure all marketing activities comply with brand guidelines, legal requirements, and internal marketing codes.
- Prioritise brand portfolio focus within markets to maximise impact and commercial performance.
- Act as a key link between Sales and Marketing, enabling clear communication and aligned execution.
- Leverage market trends, consumer insights, and performance data to inform strategy, optimise investment, and identify growth opportunities.
- Deliver high-impact trade and channel programmes, supporting product launches and ensuring best-in-class execution and ROI.
We’re looking for a driven and commercially aware candidate who brings a strong foundation in marketing, ideally supported by a degree and experience within the AlcoBev, FMCG, or wider consumer goods space. You’ll be confident working with budgets and performance metrics, with a solid understanding of ROI, rate of sale drivers, and commercial impact. We value someone who is naturally engaging, with strong presentation skills and the ability to influence and negotiate effectively across different stakeholders. Attention to detail and pride in delivering high-quality work are essential, alongside the initiative and personal drive to make things happen in a fast-paced environment. You’ll enjoy working across cultures and collaborating with diverse teams, and you’ll be comfortable using Microsoft Office to support your day-to-day work. Strong English communication skills, both written and verbal, are a must. Experience or a genuine interest in luxury goods, particularly the spirits or whisky category, would be a real advantage, as would any exposure to category or space management.
We’ve put together some criteria that we think is important for this role, but don’t worry if your experience and expertise isn’t an exact match. If you feel that you can add value to our role and to Edrington more broadly, we would welcome your application and be eager to learn more about you.
A Place For Everyone
We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.
Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.
Required Skills
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