Brand Manager Bacardi

[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

Impact Culture Through Creativity – Create culture-shaping connections

• Lead the development and execution of large-scale experiential activations and partnerships, from music festivals to our heritage cultural moments, ensuring every touchpoint reflects the brand’s ethos and visual identity (BVI).
• Oversee the planning, execution, and post-analysis of all experiential brand activations, serving as the on-site brand lead to ensure world-class delivery and consistency with brand strategy.
• Partner with local commercial teams to activate consumer programs in-market and ensure alignment with Customer Marketing and national priorities.
• Collaborate with the Media, PR, and Social teams to develop integrated storytelling frameworks that maximize earned, owned, and paid visibility from music and experiential moments.
• Manage creative agency and production partners to deliver high-impact content that extends brand experiences beyond physical events and fuels ongoing consumer engagement.
• Identify and cultivate new partnership opportunities that drive relevance with our target consumer, integrating music, culture, and community to strengthen brand affinity.
  
  

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• Bachelor’s degree in marketing or related field required; MBA is ideal and preferred.
• 6-8 years of experience in brand marketing, experiential marketing, or agency experience leading multiple marketing projects in the beverage/alcohol or lifestyle brands.
• Proven experience managing large-scale brand activations and/or experiential campaigns, with strong project management skills and the ability to handle multiple projects and deadlines concurrently.
• Passion for creating memorable, brand-driven experiences for consumers.
• Excellent relationship management skills, with a proven ability to navigate partnerships and collaborate effectively.
• You will have experience in multiple disciplines (e.g. digital, social, experiential, media, sponsorships)
• Learning mentality – start, pivot, adjust, execute, learn, adjust – with balance of rigor, risk taking and high standards
• Focus on performance impact – everything in service of brand strategy, growth and market dynamics and targets while putting consumer at the heart of everything
  
  

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR

• Understand People and Culture – Team builder and galvanizer – ability to deliver through and with others not relying on direct reporting structures.
• Impact Culture through Creativity – Creative development and integrated execution through multiple channels, both physical, digital and cultural.
  
  

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
  
  

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
  
  

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
  
  

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance
• Calm Meditation App subscription (free)
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies
  
  

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.