Brand Manager

Started by graduates of SRCC, LSR, and ISB - we are one of the fastest-growing fashion accessories brands in India (think of jewellery, sunglasses, watches among other categories)

Within our short journey, we've fulfilled close to 1 million orders

Here is your chance to be a part of the core team of a young and energetic startup, as we build this rocketship

• A rare blend of analytical thinking and creative instinct — someone who can look at a campaign result and immediately think both in numbers and narratives
• Someone who connects the dots between brand activity and business outcomes — every piece of content, campaign, or collaboration must translate to short-term and long-term sales impact
• A brand custodian with strong aesthetic sensibility and a sharp understanding of what resonates with our target audience
• A proactive team player who is comfortable leading cross-functional work with creative, marketing, and performance teams
• Entrepreneurial in nature — able to operate with ownership in an unstructured, fast-moving environment
• Detail-oriented and process-driven, with the ability to manage multiple workstreams without dropping the ball
• Deeply curious about culture, trends, and consumer behaviour in the fashion and lifestyle space

Brand Strategy & Sales Translation

• Own the brand’s identity, tone of voice, and visual language — ensuring consistency across all customer touchpoints
• Translate all marketing activities — campaigns, influencer content, social media, PR — into measurable short-term and long-term revenue outcomes
• Build and maintain a brand calendar that aligns brand moments with sales peaks, product launches, and seasonal opportunities
• Track brand health metrics (awareness, consideration, sentiment) alongside commercial KPIs to present a complete view of brand performance

Creative & Content Oversight

• Be the process owner for ad content requirements and creation — from briefing the creative team to reviewing outputs and ensuring alignment with performance goals
• Closely oversee the creative team to ensure brand aesthetics and messaging are maintained across all formats — static, video, stories, reels, and UGC
• Build a structured creative feedback loop with the performance marketing team to ensure ad creatives are continuously optimised based on data
• Manage a high volume of creative assets across multiple campaigns and categories without compromising on quality or speed

Influencer & Social Media Marketing

• Process owner influencer marketing initiatives — identifying the right creators, negotiating collaborations, overseeing content briefs, and measuring ROI
• Oversee the social media strategy across platforms (Instagram, YouTube, Pinterest etc.) — driving both organic growth and brand engagement
• Build long-term relationships with key creators and brand advocates who authentically represent SALTY’s identity
• Stay on top of platform trends, viral formats, and cultural moments to keep SALTY’s content timely and relevant

PR & Brand Campaigns

• Lead PR efforts — managing media relationships, press placements, gifting programmes, and brand storytelling in external publications
• Conceptualise and execute integrated brand campaigns that build brand equity while driving traffic and conversions
• Manage collaborations, co-branding opportunities, and offline activations that amplify SALTY’s presence beyond digital channels
• Build a consistent brand narrative that evolves with the brand’s growth while staying rooted in its core identity

Analysis & Reporting

• Regularly analyse campaign performance, consumer insights, and competitive activity to inform brand strategy
• Present clear, data-backed reports to leadership on brand performance, highlighting what’s working, what isn’t, and what’s next
• Conduct periodic brand audits to ensure all external communication is on-brand and aligned with business goals
  

• 5-8 years of experience in brand management, preferably with a D2C, fashion, or lifestyle brand
• Demonstrated ability to own brand identity while working in a cross-functional team environment
• Hands-on experience with influencer marketing, social media strategy, and content production workflows
• Strong analytical skills — comfortable working with campaign data, sales trends, and consumer insights
• Excellent written and verbal communication skills with a strong eye for design and brand aesthetics
• This is a work-from-office role — you should be willing to travel to Okhla, Delhi

Above all, we are looking for someone who is cheerful, has positive energy, and treats brand building as a craft they genuinely love.