Brand Manager

At Lovegen, we’ve wrapped up a major rebrand — new brand language, a revamped website, fresh merchandise, and a clearer direction. This is a defining phase for us, and we’re looking for a Brand Manager to enhance marketing efforts to push the brand to the next level.

This is a super high-ownership role — we’re looking for someone dead serious about building a brand from the ground up.

Responsibilities

• Build and scale Lovegen’s social brand presence through bold campaigns, storytelling, and community-driven content
• Launch, ideate, identify locations, market, and build content around retail store expansion (starts in Q1, FY27)
• Launch and manage brand partnerships and offline activations such as pop-ups, community events, and more to strengthen brand positioning
• Balance all the experimentation while keeping Lovegen’s aesthetic sharp and consistent
• Continuously evaluate brand campaigns and design next moves based on data and culture - super important as we grow as a brand

Qualifications

• 1-4 years of experience in brand building, social media, visuals or creative direction (fashion or youth culture brands preferred)
• Strong visual and aesthetic sense, with proven ability to create culturally relevant content
• Deep understanding of social-first marketing and community building
• Proactive, experimental mindset — thrives on thinking outside the box
• Strong execution skills with the ability to manage projects end-to-end