Brand & Digital Strategy Manager

Role Overview

We are looking for a dynamic and result-oriented professional to drive brand building and digital growth initiatives. This role will own end-to-end brand strategy, social media presence, and performance marketing (Google & Meta Ads) to enhance visibility, engagement, and business outcomes.

Key Responsibilities

1. Brand Strategy & Positioning

• Develop and execute brand strategy aligned with business goals
• Ensure consistent brand communication across all digital channels
• Plan and execute brand campaigns, launches, and activations
• Monitor competitor activity and market trends to refine positioning

2. Social Media & Content

• Manage and grow presence across Instagram, LinkedIn, Facebook, YouTube, etc.
• Create and execute content calendars (posts, reels, campaigns)
• Drive engagement, reach, and follower growth
• Collaborate with design and content teams for creatives
• Handle community management (comments, DMs, queries)

3. Performance Marketing (Paid Campaigns)

• Plan, execute, and optimize Google Ads (Search, Display, YouTube)
• Manage Meta Ads (Facebook & Instagram) campaigns
• Monitor key metrics like CAC, ROI, CTR, conversion rates
• Conduct A/B testing, audience targeting, and campaign optimization
• Manage budgets and ensure efficient spend allocation

4. Analytics & Growth

• Track and analyze performance using tools like Google Analytics, Ads Manager
• Generate insights to improve campaign performance and user acquisition
• Drive lead generation, conversions, and revenue growth
• Prepare and present performance reports and dashboards

5. Collaboration & Execution

• Work closely with product, sales, and design teams
• Coordinate with agencies, vendors, and external partners
• Ensure timely execution of campaigns and initiatives

Qualifications & Skills

Must Have

• 3–6 years of experience in digital marketing / brand management
• Hands-on experience with Google Ads and Meta Ads
• Strong understanding of social media platforms and digital campaigns
• Experience in campaign planning and execution
• Analytical mindset with ability to interpret data and optimize performance
• Strong communication and stakeholder management skills

Good to Have

• Experience in B2C / consumer internet / startup environment
• Exposure to SEO, influencer marketing, or marketplaces
• Basic understanding of design tools (Canva, Figma, etc.)