Attribution Governance & Operations Manager

Company: Global University Systems

Role: Attribution Governance & Operations Manager

Reporting to: Head of Attribution (Global Director of Digital Operations (IT) in the interim)

Location: India

About Global University Systems (GUS)

Global University Systems (GUS) is an international education group that empowers students to transform their lives through education. We believe education drives careers, lives, and society forward, enabling a brighter future for all. Our network of 30 institutions offers the broadest range of industry-relevant skills through inclusive, accessible, and digital-first learning. We currently educate around 122,000 students on campuses worldwide and have 20M+ unique subscribers to our courses. Our global ecosystem powers accessible digital learning and academic achievement.

About The Role

This role sits at the centre of the Attribution Programme and operates as the business-facing coordination and governance layer of the Attribution Function.

GUS currently operates a First Touch Salesforce-based attribution model with multiple signal improvement projects in flight (GCLID, Call Tracking, Identity Resolution, GA4/GTM hygiene, server-side tracking) .

While technical delivery is distributed across teams, business requirements, documentation, stakeholder alignment and governance remain fragmented.

This Role Will

• Gather structured attribution requirements from Marketing, Sales, Finance and Leadership
• Translate commercial needs into clear documentation for Tech/Data teams
• Coordinate attribution-related projects from the business side
• Maintain project visibility and risk tracking
• Support the Attribution Lead in pilot preparation and delivery
• Own operational governance (UTMs, schema integrity, change control)
  
  

It is a hybrid Business Analyst / PMO / Governance / Operations role.

Responsibilities

Business Requirements Gathering

• Conduct structured interviews with Performance Marketing, Brand Marketing, Admissions / Sales and Finance
• Document:
• Decision types attribution must support,
• Known blind spots and
• Scenario coverage gaps (e.g. cross-device, calls, portal redirects)
• Maintain consolidated attribution requirements document
• Ensure requirements are prioritised by commercial impact
  
  

Attribution Project Coordination (Business Side)

• Maintain central project tracker (Asana / equivalent)
• Clarify ownership and escalation paths
• Identify blockers and cross-team dependencies
• Ensure updates are communicated to stakeholders
• Coordinate pilot readiness (Phase 3.5–4)
  
  

Documentation & Change Control

• Maintain central attribution documentation repository
• Ensure documentation exists for current model logic, data flows, field logic, UTM taxonomy, lead source schema
• Create structured change control process for proposed change, business rationale, impact assessment, stakeholder sign-off and release communication
  
  

Governance & Data Integrity

• Own UTM governance adherence
• Monitor Lead Source overwriting and schema drift
• Run monthly hygiene audits for lead source = “Other”, blank UTMs, CEM inconsistencies, Power BI vs salesforce discrepancies
• Escalate structural issues to Attribution Lead
  
  

Pilot Support & Attribution Lead Assistance

• Prepare pilot documentation packs
• Coordinate data access requests
• Consolidate stakeholder feedback
• Prepare executive-ready briefing documents
• Maintain risk register
• Support confidence band articulation
  
  

Executive & Stakeholder Communication

• Provide structured weekly updates
• Translate technical delivery status into business impact
• Clarify what attribution can and cannot answer
• Support preparation of board-level materials
  
  

Experience & Skills

Qualification

• Degree in Business, Marketing, Analytics or related field
• Business Analysis certification (preferred)
  
  

Business Analysis / PMO

• 5+ years in Business Analyst, PMO, Marketing Ops or CRM Operations role
• Experience running cross-functional programmes
• Comfortable working in matrix environments
  
  

CRM & Marketing Systems

• Familiarity with Salesforce logic and fields
• Understanding of UTMs, GA4, GTM
• Experience working alongside Data/Engineering teams
  
  

Stakeholder Management

• Experience managing multiple senior stakeholders
• Strong documentation and facilitation capability
• Structured, diplomatic communicator
  
  

Global University Systems equal opportunity employer. We provide equal opportunities and are committed to the principle of equality regardless of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability.

The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager.

There is an expectation that all employees will maintain the values of the Group and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies.