Associate – Performance Marketing (Learning Centres)

About upGrad

Founded in 2015, upGrad is Asia’s largest integrated Learning, Skilling, Workforce

Development, and Placement company. Its offerings include online and hybrid degrees,

study abroad programs, certifications, bootcamps, and doctorates for working

professionals. Through its B2B arm, upGrad also provides enterprise training,

recruitment, and staffing services. With 10M+ learners across 100+ countries, 300+

global university partners, 2,500+ pathway connections, and 20,000+ recruitment

partners, upGrad continues to empower careers worldwide.

Learn more at www.upgrad.com

About the Role

We are seeking a high-performance, data-driven Performance Marketing professional to

drive digital acquisition and lead generation for upGrad’s Offline Learning Centres across

India. This role will focus on scaling Meta and Google Ads campaigns, optimising lead

funnels, improving lead quality, and delivering strong ROI across multiple cities. You will

work closely to execute and optimise high-volume, multi-location growth campaigns.

Key Responsibilities

• Own Paid Media Execution: Launch, manage, and optimise Meta Ads and Google

Ads campaigns across multiple centres and cities to drive high-quality leads at

scale.

• Drive Funnel Performance: Monitor landing pages, tracking, UTMs, and

conversion flows to improve lead quality and reduce drop-offs.

• Performance Tracking & Insights: Track daily spends, CPL, conversions, and

lead quality; build reports and dashboards to derive actionable insights.

• Optimisation & Testing: Continuously test audiences, creatives, copies, and

campaign structures to improve efficiency and outcomes.

• Automation & Lead Routing: Support WhatsApp automation and CRM

integrations to ensure seamless lead flow and follow-ups.

• Growth Initiatives: Conduct competitor research, audience analysis, and

collaborate with sales teams to enhance lead quality and conversions.

Requirements

• 1–3 years of hands-on performance marketing experience (agency background

preferred).

• Strong expertise in Meta Ads Manager and working knowledge of Google Ads,

WATI/ WhatsApp API.

• Advanced proficiency in MS Excel / Google Sheets for reporting and analysis.

• Solid understanding of digital funnels, UTMs, CRM integrations, and performance

tracking.

Why Join Us?

At upGrad, we’re building the careers of tomorrow. Join Asia’s largest integrated higher

education company, where innovation meets scale! As part of the Offline team, you’ll

work alongside some of the sharpest minds in the industry, driving digital acquisition at

scale across India.

• A high-impact role in a growing company, driving growth for one of the largest

business units.

• An opportunity to shape the future of education by managing large-budget,

multi-city performance campaigns.

• A collaborative and innovative culture that values experimentation, ownership,

and continuous learning.

• Accelerated career growth in a performance-driven environment with exposure

to cross-functional leadership and strategic decision-making.

Equal Opportunity

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. All employment is decided on the basis of qualifications, merit, and business need.