Associate Manager – Livelihoods

Bengaluru(Karnataka) Kolkata(West Bengal) New Delhi(Delhi) 5.5 LPA to 7.2 LPA (Depending on experience and skillset)

About The Position

The Associate Manager – Livelihoods will lead market linkage, product promotion, and sales enablement for SHGs, cooperatives, and FPOs across South India. The role focuses on onboarding producer groups, strengthening product readiness, and driving B2B and B2C sales through the Earthikaa platform while ensuring measurable income enhancement for community institutions.

Responsibilities

Producer Onboarding & Ecosystem Development

• Identify, onboard, and manage SHGs, Cooperatives, and FPOs engaged in handicrafts, food products, textiles, natural and lifestyle products
• Build strong relationships with producer institutions across the South Region
• Assess producer capacity and readiness for market integration
  
  

Product Readiness & Market Enablement

• Work closely with producer groups to improve:
• Product quality and consistency
• Packaging, branding, and pricing
• Catalog and listing readiness for digital and offline channels
• Support standardization aligned with Earthikaa’s brand guidelines
  
  

Market Linkages & Sales Promotion

• Drive regional B2B and B2C sales through:
• Corporate and institutional buyers
• Retail chains and distribution partners
• Exhibitions, trade fairs, and buyer–seller meets
• Coordinate and execute regional marketing campaigns (digital and on-ground)
  
  

Partnership Development

• Build and manage partnerships with:
• Corporates and CSR teams
• Retail and institutional buyers
• E-commerce and marketplace platforms
• Represent Earthikaa in regional livelihood forums, CSR platforms, and industry events
  
  

Demand Aggregation & Order Fulfilment

• Support demand aggregation and order planning
• Coordinate closely with operations, logistics, and supply teams to ensure timely fulfilmen
• Resolve bottlenecks related to supply, quality, or timelines
  
  

Monitoring, Reporting & Impact Tracking

• Track and analyze:
• Sales performance and revenue
• Producer participation and engagement
• Income enhancement and livelihood outcomes
• Maintain MIS, dashboards, and reports for internal reviews and CSR partners
  
  

Experience

Mandatory Qualification and Experience:

• 5–7 years of experience in:
• Livelihoods and enterprise development
• Social enterprise or impact-led market systems
• Agri, handicraft, textile, or natural product value chains
• Strong exposure to South Indian SHG, Cooperative, and FPO ecosystems
• Proven experience in market linkage, sales promotion, or enterprise marketing
  
  

Education

• Bachelor’s degree in Rural Management, Social Work, Development Studies, Agriculture, or related fields
• Master’s degree preferred (MBA – Rural Management / MSW / Development Studies)
  
  

Common Skills Across All Roles

• Market linkage & sales orientation
• Strong understanding of SHG / Cooperative / FPO ecosystems
• Stakeholder and partnership management
• Data-driven tracking of sales and social impact
• Strong coordination, communication, and field engagement skills
• Prior experience in marketing community-led enterprises
  
  

Other Requirements

• Willingness to travel extensively across South India
• Comfort working in fast-paced, field-intensive environments
• Ability to balance community sensitivities with market and buyer expectations
  
  

Why Join Earthikaa?

• Be part of a national, community-first brand rooted in rural livelihoods
• Work at the intersection of markets, CSR, and social impact
• High ownership role with visible impact on producer incomes
• Opportunity to shape scalable livelihood ecosystems across South India
  
  

How to apply

Apply Now: https://forms.gle/EYN8XmELRH8LypVo7

Job Summary

Salary: 5.5 LPA to 7.2 LPA (Depending on experience and skillset)

Location: Bengaluru(Karnataka) Kolkata(West Bengal) New Delhi(Delhi)

Deadline: 28 Feb, 2026

About CSRBOX

Organization: Earthikaa | ImpactBox Venture Pvt. Ltd.

At Earthikaa, we are crafting a powerful new story—rooted in the richness of India’s soil and shaped by the craftsmanship of thousands of hands across rural India.

Earthikaa is envisioned as a premium-yet-accessible brand that brings high-quality agri and non-agri products made by SHGs, FPOs, artisans, cooperatives, and rural entrepreneurs to national markets. From wholesome grains and organic spices to exquisite handicrafts and eco-friendly lifestyle products, every Earthikaa product carries a story of community pride, authenticity, and sustainable livelihoods.

Earthikaa operates under ImpactBox Venture Pvt. Ltd., with centralized brand management, marketing, and storytelling—designed for scale, consistency, and cultural resonance.