Associate Director - Category

About Snapmint

India’s booming consumer market has over 300 million credit-eligible consumers, yet only 35 million actively use credit cards. At Snapmint, we’re reimagining how credit works—with a product-first approach that puts the consumer experience at the center. Our EMI and Pay Later solutions are designed from the ground up to be intuitive, accessible, and frictionless—enabling millions of Indians to purchase what they need, when they need it, whether it’s fashion, electronics, or daily essentials.

From seamless onboarding to instant approvals and zero-cost EMIs, all our products are engineered to empower users while maintaining transparency and trust. We believe that enduring financial services are built not just on fair terms, but also on products that solve real problems with simplicity and scale.

Founded in 2017, Snapmint is now India’s leading online zero-cost EMI provider. With over 10 million consumers served across 2,500 cities—and doubling year on year—our growth is a direct outcome of building a world-class online product that people love and rely on.

More about us - read here

About the role -

The Associate Director - Category will be responsible for the overall business performance of assigned categories, including growth, profitability, selection, and customer experience. The role involves working closely with cross-functional teams and merchant partners to drive category strategy, improve conversion, and ensure operational excellence. This is a business ownership role that requires strong commercial judgment, analytical thinking, and execution.

Key Responsibilities:

• Own the P&L and business performance of the Smartphones category, including GMV, margins, growth, and customer experience
• Build category growth plans through pricing, promotions, launches, targeted campaigns, and brand partnerships
• Work closely with smartphone brands, distributors, and sellers to expand assortment and improve availability
• Analyze pricing, competition, consumer demand, and market trends to drive category strategy
• Collaborate with Product and Marketing teams to improve discovery, conversion, and purchase journeys
• Partner with the Credit team to optimize EMI offers and financing levers that improve conversion
• Drive inventory health, competitive pricing, fulfillment performance, and operational efficiency across the category
• Monitor key business metrics and identify opportunities to improve sales, profitability, and experience

Qualifications:

• 7-12 years in category management
• At least 4 years within the Smartphones category at a leading ecommerce marketplace
• Strong analytical and problem-solving skills
• Good understanding of pricing, margins, and commercial negotiations
• Ability to work with cross-functional teams and external partners
• Self-starter with ownership mindset and strong execution skills