Associate Creative Director- Video

Designation- Associate Creative Director- Video

Location: Gurugram

Experience: 8 years

Role Overview

We’re looking for someone who understands how premium brands are built through consistency, taste, storytelling, and execution detail — from hero films to handheld creator content, from sonic identity to typography, from product lighting to edit pacing.

As Associate Creative Director, you will own and lead the video mandate for the brand across all platforms and formats. You’ll shape how Wellbeing Nutrition looks, feels, sounds, and moves in culture. An expert in navigating video tools and executing video edits, you will work closely with marketing, social, design, and external agencies to build a category-defining wellness brand.

Key Responsibilities

Creative Leadership

• Define and evolve the visual and storytelling language of the brand
• Ensure consistency across campaigns, ads, social, website, creator collaborations
• Translate brand strategy into compelling visual narratives

Video Mandate Ownership

Lead end-to-end video creative across:

• Product launch campaigns
• Creator shoots
• Social-first content
• UGC frameworks
• Educational wellness content
• Marketplace videos
• Event and experiential content

Creative Direction- Video

• Conceptualize campaigns from insight to execution
• Supervise scripts, storyboards, shot breakdowns, and creative decks
• Be a hands-on operator who isn’t shy of editing videos
• Direct shoots alongside external production teams
• Execute video edits, motion design; oversee pacing, typography, grading, and finish

Systems & Processes

• Build scalable creative workflows for a high-volume content ecosystem
• Develop creative playbooks and brand guidelines
• Mastery over Adobe Suite- Premier Pro, After Effects, DaVinci, Higgsfield or other ai tools
• You have a robust roster of production houses, editors, DOPs, photographers, videographers for short and long-term projects and oversee them for projects

Cross-Functional Collaboration

• Work with copy, product, and marketing teams to translate scientific benefits into emotionally engaging communication
• Collaborate with social and influencer teams to ensure cultural relevance and platform- native storytelling

What We’re Looking For

• 8 years in creative direction, advertising, branded content, or video storytelling
• Experience working with premium D2C, beauty, wellness, fashion, lifestyle, or luxury brands
• Strong portfolio showcasing videos executed from scratch, cinematic storytelling and high-performing digital content
• Experience leading shoots end-to-end

Creative Taste

• Deep understanding of premium branding
• Obsession with detail
• Sharp instincts for culture, internet behavior, and storytelling trends
• Ability to make wellness feel aspirational, modern, and emotionally resonant