Associate Business Manager - Social Media

Designation: Associate Business Manager - Social Media

Location: Kolkata, India

Reporting to: Business Manager - Social Media

About The Role

We are looking for an experienced Associate Business Manager - Social Media with at least 3 years of prior experience in a digital marketing agency. The ideal candidate will be responsible for end-to-end social media strategy, execution, and client servicing. This role requires strong client-facing skills, cross team coordination, and the ability to deliver high-quality social media campaigns across diverse industries.

The position is based out of Kolkata and will directly manage projects from renowned clientele.

Key Responsibilities

Client Management & Servicing

• Act as the primary point of contact for clients, managing day-to-day communications, calls, and presentations.
• Understand client objectives, translate them into actionable social media strategies, and ensure timely delivery.
• Provide periodic performance reports, insights, and recommendations.
  
  

Content Planning & Execution

• Develop monthly social media calendars aligned with brand objectives and seasonal and/or latest trends.
• Coordinate with copywriters, designers, and other creative team members for content creation.
• Oversee and execute content publishing, monitoring, and performance tracking across platforms.
  
  

Event Coverage

• Cover client events and activations for social media in real-time, ensuring engaging live updates, stories, and post-event highlights.
• Liaise with creative teams to capture and publish relevant content that reflects brand presence and audience engagement.
  
  

Project Management

• Manage end-to-end social media activities for 3-4 assigned brands.
• Ensure timelines, quality standards, and client expectations are consistently met.
• Collaborate with internal teams to drive creative, engaging, and on-brand content.
  
  

Strategic Input

• Identify new opportunities for campaign amplification and platform innovations.
• Support the Business Manager in client pitches, proposals, and strategy decks.
  
  

Requirements

• Minimum 3 years of social media management experience in a digital marketing agency.
• Proven track record of handling client accounts independently.
• Strong understanding of social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.).
• Excellent communication, presentation, and client-servicing skills.
• Ability to work with creative and copy teams to deliver high-quality output.
• Strong organizational and project management skills.
• Analytical mindset to track performance and optimize campaigns.
  
  

Desired Soft Skills

• Proactive problem solver with a client-first mindset.
• Strong attention to detail with the ability to manage multiple projects simultaneously.
• Collaborative team player.
• Ability to remain calm and solution-oriented in high-pressure situations.
• Creative thinking with a strong sense of accountability.