Assistant Vice President, Program manager- Business Analytics, Small Medium Enterprises

Job Description

Job Purpose : This role drives data-driven lead generation and business analytics for SME clients (NTB/ETB) across Asset & Liability - enhancing database quality, targeting, efficiency, productivity, and revenue. It also encompasses value proposition, critical business insights, competitive analysis, and stakeholder collaboration to foster growth, elevate product value, and achieve top-line growth. Key Accountibilities : Create a sizeable database of MSME customers for curating leads Setting up data led sourcing model for IBG4 Creating pre-approved/pre-qualified sales campaigns for MSME customers to drive revenue Create distinct Value proposition for different segments Portfolio analytics to drive NTB/ cross-sell Job Duties & Responsibilities : Collaborate with data partners, data chapter to crate curated list of SME customers and develop pre-approved campaigns for lead generation. Manage repository for One Bank data between SME-CBG. Track and manage lead funnels, monitor conversion for NTB/NTP leads, and analyse conversion data to enhance campaign and sales efficiency. Leverage data insights to improve wallet penetration, optimize the customer lifecycle, and provide regional/location-wise data insights to the Business Team. Form strategic partnerships to gain market and industry insights, identify location-specific opportunities, and uncover white spaces for business growth. Monitor competitor products and conduct ongoing market analysis to enhance DBS's market presence and penetration. Develop go-to-market strategy and value propositions for each segments Ensure smooth transitions from lead to active customer stages, convert Treasures customers to SME banking, and adhere to data framework guidelines and the bank's PURE framework. Required Experience : Min 8-10 years of experience with relevant experience in Data Analytics/Business Analytics in Business Banking / SME MBA or CA or equivalent to that. Core Competencies : The job holder needs to posses the following skills: Strong analytical bent of mind Experience around data science Excellent communication Collaborative skill set to drive execution. Work Relationship : Internal: SME Business, SME Product, Data Chapter, SME Credit External: Data partner DBS India - Culture & Behaviors DBS is dedicated to fostering a culture where every employee is valued, respected, and heard. We pride ourselves on offering a workplace that promotes continuous professional development, flexible working arrangements, and opportunities for growth within an inclusive and diverse environment. We expect our employees to demonstrate the following value-driven behaviours: