Assistant Marketing Manager - Carmesi

Job Description

Carmesi is seeking an Assistant Marketing Manager with 4?6 years of experience in digital marketing, social media management, and e-commerce. The ideal candidate is a creative thinker with strong analytical skills, capable of driving brand growth through strategic campaigns, compelling content, and performance-driven digital initiatives. A background in the beauty, wellness, or lifestyle industry will be a strong advantage. The role requires a deep understanding of digital platforms, influencer marketing, and paid media, along with the ability to manage multiple projects while maintaining brand consistency across all touchpoints. Roles & Responsibilities Social Media & Content Strategy Develop and execute social media strategies that build brand awareness and engagement. Digital Advertising Conceptualize and lead digital campaigns that tell compelling brand stories across Instagram, Facebook, and other platforms. Collaborate with the agency to review campaign performance data and audience insights, using them to inspire fresh, insight-led creative ideas. E-commerce Management Manage brand presence across online marketplaces such as Amazon, Blinkit, Nykaa, and Flipkart. Ensure product listings are optimized for search and conversion. Collaborate with internal teams to maintain accuracy, freshness, and consistency across e-commerce touchpoints. Project Management Coordinate with cross-functional teams to ensure timely delivery of all marketing initiatives. Handle multiple campaigns simultaneously while maintaining high attention to detail. Mandatory Skills Social Media Marketing: Proven ability to grow engagement and manage brand storytelling across multiple platforms. Digital Advertising: Strong understanding of Meta and Google Ads with the ability to translate performance insights into fresh, high-impact creative ideas. Content Strategy: Ability to ideate and brief design teams to create thumb-stopping content. Analytical Thinking: Proficiency in campaign performance analysis and data-driven optimization. Good to Have Understanding of AI-powered marketing tools for content creation and optimization.4 About Carmesi Carmesi was founded in 2017 with a mission to make periods safer for women. The brand has grown to become one of the most prominent names in India?s feminine hygiene industry. Carmesi has consistently challenged stereotypes by innovating and vocalizing women?s issues. From rash-free sanitary pads to painless razors and natural deodorants, the brand?s range continues to expand while maintaining its commitment to clean, safe, and empowering products. Carmesi was also the first Indian brand to have its pads certified 100% rash-free by a gynecologist ? addressing a problem faced by nearly 90% of women in India. Available across multiple online platforms ? Amazon, Flipkart, Nykaa, Myntra, Purplle, Blinkit, Swiggy Instamart, Pharmeasy, Apollo Pharmacy, and more ? Carmesi enjoys strong advocacy among its users. Its Instagram presence stands as a testament to its efforts in normalizing conversations around periods and women?s wellness. Website:https://mycarmesi.com/ Instagram:@mycarmesi About Company Founded in 2011, Purplle has emerged as one of India?s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences. Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses?FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae?offering trend-driven, high-quality beauty essentials. What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach. In 2022, Purplle achieved unicorn status, becoming India?s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures. With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India?s booming beauty landscape, revolutionizing the way the nation experiences beauty.