Assistant Manager – Performance Marketing

Designation: Assistant Manager – Performance Marketing 

Location: Andheri East, Mumbai, Maharashtra 

Employment Type: Full-time  

Foxtale is a fast-growing beauty and personal care brand reimagining skincare for the modern Indian consumer. We are looking for a Assistant Manager - Performance Marketing with strong analytical skills, hands-on experience in ad platforms, and a solid understanding of performance marketing metrics to drive measurable business results. The ideal candidate will be data-driven, detail-oriented, and capable of managing campaigns across leading e-commerce and quick-commerce platforms. 

Key Responsibilities: 

• Campaign Management: Execute and optimize paid ad campaigns across marketplaces including Blinkit, Zepto, Swiggy Instamart, Amazon, Flipkart, Myntra, Purplle, and Nykaa. 
• Budget Optimization: Manage campaign budgets, keyword bidding, and targeting to meet platform-specific KPIs (ROAS, CTR, CVR). 
• SKU-Level Planning: Allocate SKU-level budgets to maximize sales and visibility of key products. 
• Performance Tracking: Monitor daily campaign metrics - spend, impressions, clicks, conversions, and sales - to ensure optimal performance. 
• Data Analysis: Analyze performance at product and keyword levels to identify trends, insights, and optimization opportunities. 
• Share & Rank Monitoring: Track organic vs. paid share, ad rank, and share of voice to guide decision-making. 
• Keyword Strategy: Collaborate with category and brand teams to develop branded, generic, and competitor keyword strategies and ensure strong campaign structures. 
• Monthly Planning: Align monthly ad spends with promotional calendars, new launches, and peak sales periods. 
• Creative Coordination: Work closely with design and brand teams to ensure correct creatives and ad formats are deployed. 
• Experimentation: Test new ad formats, targeting options, and features to enhance campaign efficiency and scalability. 
• Reporting: Maintain daily, weekly, and monthly reports and share actionable insights to drive continuous improvement. 

Qualifications: 

• Bachelor’s degree in Marketing, Business, or a related field. 
• 1–2 years of experience in performance marketing, e-commerce advertising, or marketplace marketing. 
• Hands-on experience with one or more ad platforms: Blinkit Ads, Amazon Ads, Flipkart Ads, Swiggy Ads, Zepto Ads, etc. 
• Proficiency in Excel/Google Sheets (pivot tables, formulas, data analysis). 
• Strong understanding of key performance metrics — CTR, CVR, ROAS, TACoS. 
• Analytical mindset with strong attention to detail and the ability to handle large datasets. 
• Excellent communication and collaboration skills with cross-functional teams.