Assistant Manager - Marketing

City : Mumbai State : Mahārāshtra (IN-MH) Country : India (IN) Requisition Number : 42966

Business Title: Assistant Manager – Marketing Effective Date:

Global Job Title: Sr. Analyst / Lead IV Reports to (position): Sr Manager/AGM Marketing

Global Function: Commercial Global Department: Marketing

Role Purpose Statement :

AM - Marketing will be handling one or two of our Key B2C Brand. This is a full fledge brand management role, handling strategy as well as execution for the assigned brand under the guidance of Senior Manager Marketing/Marketing Head. This role has a mix of Strategy and Execution. Senior Manager Marketing/Marketing Head will provide guidance on the strategy; however, the execution is independent to the person.

This role required though rough understanding of marketing function, advertising, research, media plans, etc as well as accounting of marketing expenses. Exposure to SAP is desirable. It involves and requires ability to deal with Agencies (Creative, Digital, Media), Vendors for Consumer Offers and Events as well as internal stakeholder management with Functions like Packaging, Sales, Supply Chain etc.

Main Accountabilities :

The tasks and responsibilities can be summarised (but not limited to) as below

• Fine tune Strategic Brand Vision & Brand Core for the assigned brand and Long Term Growth plan with Senior Manager/Marketing head
• Develop & Execute Yearly Marketing Plan to deliver on Business Objectives in alignment with Brand Vision & Brand Core
• Work closely with Business Head, Regional Business Managers and provide full support towards achievement of Business objectives / Vols
• Strengthen Brand Parameters by smart utilization of Marketing Mix striking balance between Business objectives and Brand Objectives o Being Creative in developing Brand Communication both in various ATL (TV, Radio, OOH, DIGITAL), Consumer Promotions as well as BTL (POS, Events etc). Drive ROI on marketing investments by constantly measuring and evaluating spends
• Closely working with Ecommerce team to plan and execute performance campaign on the portfolio on Digital medium
• Track channel wise financial metrics and plan interventions to generate top and bottom line metrices
• Plan and execute BTL led marketing initiatives –for trade and consumer activations in key geographies
• Drive Innovation Pipeline Development for the Brand
• Day to day Coordination with Vendor as well as internal team (Packaging, procurement, plants, Supply Chain) for any changes with respect to Packaging and / or Aws as well as Estimates, PO, Bills and payments for marketing function
• Travel in key markets, develop strong relationships with the sales function, gather understanding of the market requirement and come back with suggestion for the marketing function to provide specific inputs to grow the brands
  
  

Knowledge andTechnical Competencies :

• Flair of knowledge and experience in other functions like Sales and Distribution is must. Knowledge of Packaging (FMCG) is required.
• The position would involve close working with various internal stake holders of other functions at various hierarchy level. Travelling would be limited however, would be required.
• Exposure to all areas of FMCG marketing (Advertising, Media etc) is must. Expertise in one of the areasis added advantage.
• Sound understanding of accounting of marketing expenses and vendor management is must.
  
  

Education/Experience :

• MBA in Marketing regular learning (full time from accredited university or reputed private uni). Distance learning, part time courses not preferred.
• Work Experience: Minimum 5 years plus in FMCG Marketing (preferably Food Industry). Advertising Agency background will be only considered if more than 2 years of the latest work exp is on client side.
• Exposure to Sales and Distribution, Manufacturing, Packaging etc would be added advantage.
• Command over software packages including Windows, and Microsoft Office in particular in MS Excel. Good presentation skill is added preference. Working knowledge of SAP is advantage.
  
  

At Bunge (NYSE: BG), our purpose is to connect farmers to consumers to deliver essential food, feed and fuel to the world. As a premier agribusiness solutions provider, our team of :37,000 dedicated employees partner with farmers across the globe to move agricultural commodities from where they’re grown to where they’re needed—in faster, smarter, and more efficient ways. We are a world leader in grain origination, storage, distribution, oilseed processing and refining, offering a broad portfolio of plant-based oils, fats, and proteins. We work alongside our customers at both ends of the value chain to deliver quality products and develop tailored, innovative solutions that address evolving consumer needs. With 200+ years of experience and presence in over 50 countries, we are committed to strengthening global food security, advancing sustainability, and helping communities prosper where we operate. Bunge has its registered office in Geneva, Switzerland and its corporate headquarters in St. Louis, Missouri. Learn more at Bunge.com.

Every day our people exemplify these values, which represent Bunge at its core:

• We Are One Team – Collaborative, Respectful, Inclusive
• We Lead The Way – Agile, Empowered, Innovative
• We Do What’s Right – Safety, Sustainability, With Integrity
  
  

If this sounds like you, join us! We value and invest in people who believe in our purpose and are excited to live it every day – people who are #ProudtoBeBunge