Assistant Manager/ Manager Digital

Role:- Assistant Manager/ Manager Digital

Department- Marketing & Communications

Work Location- BMU Campus, Sidhrawali, Gurugram

Work Days- 5 days (Monday to Friday)

The person will be responsible for maintaining the functional integrity of the website, enhancing user experience, supporting SEO and analytics, and driving platform-specific content strategy across social media channels to strengthen stakeholder engagement and brand visibility.

Key Responsibilities

Website Management

• Manage the day-to-day operations of the BMU website, including content updates, landing page creation, and structural enhancements.
• Coordinate with internal stakeholders (Admissions, Academics, Development Office, CGDC, , etc.) to ensure timely and accurate updates.
• Ensure optimal website performance in terms of speed, responsiveness, accessibility, and user experience.
• Understanding on SEO (on-page optimisation, metadata, internal linking, keyword alignment).
• Monitor website analytics (Google Analytics / Search Console) and recommend improvements based on traffic behaviour and engagement metrics

Social Media Management

• Manage BMU’s institutional social media platforms including LinkedIn, Instagram, X (Twitter), and YouTube.
• Plan and execute a monthly content calendar aligned with BMU’s brand narrative and campaign themes.
• Collaborate with design and content teams to create platform-relevant creatives and multimedia assets.
• Ensure consistency in tone, messaging, and visual identity across all social media communications.
• Monitor engagement metrics and optimise content strategy based on performance insights.
• Support ORM (Online Reputation Management) through regular monitoring of comments, messages, and brand mentions.

Content & Creative Integration

• Translate institutional initiatives into compelling digital content in alignment with BMU’s positioning.
• Work with internal teams to develop purpose-led storytelling across programmes, research, student journeys, and corporate collaborations.
• Support copy development for web pages, social posts, emailers, and digital campaigns.
• Coordinate with designers and videographers to ensure timely execution of digital creatives.

Analytics & Reporting

• Track and report on key digital performance indicators across website and social media.
• Generate periodic reports highlighting engagement trends, campaign performance, and optimisation opportunities.
• Support data-backed decision-making for digital campaigns and platform strategy.

Governance & Brand Compliance

• Ensure all digital assets adhere to BMU’s refreshed Visual and Verbal Brand Identity.
• Maintain consistency in brand messaging across all web and social media touchpoints.
• Support implementation of digital content guidelines aligned with Lead with Purpose.

Required Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 4–10 years of experience in managing institutional or corporate digital platforms.
• Working knowledge of CMS platforms (e.g., WordPress, Drupal, or similar).
• Familiarity with SEO tools and analytics platforms (Google Analytics, Search Console, SEMrush, etc.).
• Basic understanding of HTML, UX/UI principles, and website performance metrics.
• Experience in managing social media for organisations or brands.
• Strong coordination and stakeholder management skills.

Desired Skillsets

• Content sensibility with an eye for visual storytelling.
• Ability to translate strategy into digital execution.
• Understanding of digital campaign lifecycle.
• Familiarity with higher education / B2B ecosystem (preferred).
• Project management and multitasking capability.

Relevant candidates who meet the above criteria may please share their updated resume along with a brief note on their candidature at [email protected]