Assistant Manager - Digital Marketing

Job Summary

We are looking for a results-driven Assistant Manager - Digital Marketing with 2–3 years of hands-

on experience to plan, execute, and optimize digital marketing campaigns across multiple

channels. The ideal candidate is data-savvy, creative, and up to date with the latest digital

trends, tools, and best practices.

Key Responsibilities

 Plan, execute, and optimize digital marketing campaigns across SEO, SEM, social

media, email marketing, and display advertising

 Manage and optimize paid marketing campaigns on platforms such as Google Ads

and Meta (Facebook/Instagram)

 Develop and implement content strategies for websites, blogs, and social media

platforms

 Monitor campaign performance and prepare weekly and monthly performance

reports

 Collaborate with design, content, and sales teams to ensure consistent brand

messaging

 Track and analyze user behavior using tools such as Google Analytics, Google

Search Console, and related platforms

 Identify trends, insights, and opportunities to improve ROI, traffic, and engagement

 Manage marketing calendars and ensure timely execution of campaigns and

initiatives

Required Skills & Qualifications

 2–3 years of experience in digital marketing or performance marketing

 Strong understanding of SEO, SEM, social media marketing, and email marketing

 Hands-on experience with Google Ads, Meta Ads Manager, and analytics tools

 Working knowledge of Google Analytics, Google Search Console, and Google Tag

Manager

 Excellent analytical, communication, and presentation skills

 Ability to manage multiple projects simultaneously and meet deadlines

About Company

Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.