Assistant Manager- Digital Marketing

Role :- Assistant Manager- Digital Marketing

Responsibilities:

• Develop and execute innovative growth strategies to drive user acquisition

• Lead and manage full-funnel growth experiments, from ideation to implementation and

analysis, identifying opportunities to scale the business.

• Build and maintain strong relationships with ad networks, publishers, and partners to optimize

campaign performance and negotiate competitive rates.

• Identify and test new growth channels, platforms, and partnerships to expand reach and

impact.

• Collaborate with Data Analytics, Product, and Engineering teams to align growth strategies

with business objectives.

• Establish and maintain dashboards and reporting systems using tools like Tableau, Google

Analytics, and Appsflyer to track performance and make data-driven decisions.

• Apply A/B testing and other experimental methods to refine marketing strategies and drive

continuous optimization.

• Analyze marketing and growth data to provide actionable insights for improving ROI and user

engagement.

• Manage media planning, programmatic buying, paid search, and social campaigns (Google

Ads, Facebook, etc.) for effective performance marketing.

What are we looking for –• 5+ years of experience in growth marketing, performance marketing, or digital acquisition

strategies.

• Proven track record of driving user acquisition and revenue growth through data-driven

marketing strategies.

• Strong expertise in marketing analytics tools (Google Analytics, Appsflyer, Tableau, etc.).

• Hands-on experience with media buying, ad networks, programmatic advertising, and search

marketing.

• Proficiency in Excel, Word, and PowerPoint for reporting and presentations.

• Strong communication and collaboration skills, with a proactive and results-oriented

approach.

• Ability to lead a team, manage budgets, and drive cross-functional collaboration for business

growth.

Preferred Skills:

• Experience working with D2C, B2C, or app-based businesses.

• Prior experience in a fast-paced startup or high-growth environment.

• Strong problem-solving skills and the ability to make data-driven decisions.

• Hands-on experience managing Facebook, Google Ads, and other performance marketing

channels.