Assistant Manager – Consumer Marketing Insights

Assistant Manager – Consumer Marketing Insights

Godrej Consumer Products Limited

Location: Mumbai, Head office

Job Type: Permanent, Full-time

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As part of GCPL CMI team, you would be working closely with the business stakeholders to own primary consumer research programs and deliver decision-ready insights across brand health tracking, communication testing, U&A, and innovation

Why Godrej? Among the many reasons we could offer you, the passionate, purposeful people you get to partner with, tops our list.

Read on, if this sounds interesting!

Godrej Consumer Products

At Godrej Consumer Products, an emerging markets FMCG leader, we are inspired by our purpose of bringing the goodness of health and beauty to our consumers across Asia, Africa and Latin America. Read about our exciting aspirations.

Role Specifications:

• Own delivery excellence for end-to-end marketing research programs: Brand Health Tracking, Communication Testing (LINK), U&A concept/ product tests, and innovation learning
• Partner with brand teams to translate business questions into research design and outputs including brief decoding, proposal writing, questionnaire design, field management, analysis, and reporting
• Support innovation and NPD: exploratory learning, concept validation, product testing; help develop consumer-validated claims and positioning inputs, including coordination with clinical claim work where relevant
• Manage agencies and vendors: scoping support, day-to-day coordination, quality control, charting/dashboards, and invoice processing
• Maintain project trackers and governance: milestones, status updates, risks/issues logging, and stakeholder communication
• Use secondary and syndicated sources (eg Nielsen RMS, consumer panels, Mintel) to add market context: competition, trends, claims and whitespace mapping

Position Requirements

Education/Qualification: Graduate from an accredited institute

Experience:

3-6 years of experience in primary consumer insights (agency or client side), with strong quantitative execution. Hands-on experience across BHT, U&A, Concept/product testing, Communication testing exposure preferred.

Who will you partner with?

Reporting Structure: Reports to DGM – Analytics & Insights

Critical Skills:

• Advanced Excel and strong PowerPoint.
• Strong research consulting and storytelling, with ability to turn consumer insights into clear actions and optimisation recommendations
• Strong project management and cross functional coordination (legal, finance, external vendors) to ensure smooth execution
• Exposure to Nielsen RMS and/or consumer panels (Kantar or similar).

Our People Philosophy

Tough Love is at the heart of our People Philosophy. We expect a lot from our team members, differentiate on the basis of performance and potential through career opportunities and rewards and lay particular emphasis on developing, mentoring and training. We believe that passionate, rounded individuals with diverse interests make for better Godrejites. And we understand that our team members play multi-faceted roles. This is why we encourage them, not just to explore their Whole Selves, but also create an enabling space for them to do so. Read about our people philosophy and don’t forget to watch one of our favourite videos.

An inclusive Godrej

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It’s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members. Read about our diversity philosophy.

If this sounds like a role for you, apply now!

We look forward to meeting you.