Assistant Brand Manager

Actively Reviewing the Applications

HSBC

1–2 years

Posted 3 days ago • Apply by June 11, 2026

Job Description

Role Summary

Own end-to-end execution of all on-ground brand activities. Ensure first-time-right, on-time, and well-tracked delivery across markets.

Roles And Responsibility

Key Responsibilities:

Design of all BTL collaterals (POSM, POP, etc.)
Drive end-to-end roll out of all BTL initiatives in coordination with the field BTL team.
Coordinate closely with field teams for planning and implementation
Drive vendor management including finalization and cost negotiation (with support from Marketing Ops)
Drive POP & POSM demand planning, inventory, and deployment (via field inputs)
Own tracking of execution, material movement, and coverage (with support from Marketing Ops)
Ensure reporting discipline via internal team
Build and standardize processes for execution across markets
Support sales operations by ensuring creative / marketing requirements are executed.

Role Specific Competencies

Strong execution and ownership mindset
Process-oriented, high coordination ability
Ability to evaluate communication
Creative mindset
Influencing & Stakeholder Management
Vendor Management
Needs to be very hands-on with Excel and intermediate analytics

Ideal Profile

MBA in Sales & Marketing from Tier-2 or above institutes (e.g., New IIMs, XIMB, NMIMS, etc.)
Fresher at MBA entry (no/minimal prior experience before MBA)
2–3 years of total experience: MT stint with cross-functional exposure + 2+ years in Sales
Preferably from top 2–3 companies in adjacent industries/sectors reliant on dealer & influencer networks (e.g., Pidilite, Asian Paints, Ultratech, Castrol, Berger/Opus Paints, Ambuja Cements, Havells, Crompton Consumer Electricals, Orient Electric, etc.)