Assistant Brand Manager

Company Description

We are looking for an Assistant Brand Manager to join our O’Keeffe’s brand team in the UK. At Gorilla Glue Europe, we keep things simple: we make tough products that work, and we hire great people who do great work.

Our brands—including the O’Keeffe’s range—punch well above their weight because we believe in smart ideas, fast execution, and a culture where everyone rolls up their sleeves and gets stuck in.

Based in Chorley, Lancashire, you would be joining a small impactful team shaping the future of our category across the UK. If you want real ownership, real impact, and the chance to see your work on shelves, in feeds, and in the hands of millions, this is the place to build and grow.

Role Description

The Assistant Brand Manager – UK O’Keeffe’s supports the localization & implementation of brand strategy & marketing activation within UK & Ireland to drive growth for the O’Keeffe’s brand.

Responsibilities include all aspects of the daily business, playing an integral role developing & activating consumer campaigns, handling digital, social and influencer programs, supporting key retail media and in-store activations, along with managing some local NPD projects for the O’Keeffe’s brand.

Playing a key role in our transformation toward digital as a bigger channel within the mix, a path that we are already on but needs elevated focus and attention to maximize potential in this space. A digital savvy marketer who has knowhow when it comes to the digital and social landscape.

Bringing the brand to life with retailers in partnership with our sales team, to ensure we have strong and effective physical availability, activation plans, & show up best-in-class.  

Responsibilities: 

•      Support O’Keeffe’s Business, development & implementation of local brand plan, and manage day-to-day risks & opportunities.

•      Support & manage some local level consumer communication plans, utilizing key mediums across Digital, Social, Influencer, as well as other locally appropriates channels.

•      Handle digital platforms including websites and partner closely with agencies to develop and implement campaigns.

•      Lead development of communication materials, creative executions, from brief to production.

•      Partner closely with key sales peers to ensure physical availability, retailer activation and retail media plans are best-in-class.

•      Lead NPD projects from end to end in collaboration with the cross-functional team.

•      Hands on approach to local projects to bring the activations to life, handling multiple projects such as product, packaging, retailer activations and point of sale materials throughout the project end-to-end.

•      Manage trade and consumer events, along with trial/sampling opportunities.

•      Support and management of marketing materials and merchandise to support all commercial initiatives.

•      Elements of marketing budget responsibility.

Education: 

•      Bachelor’s Degree or equivalent desirable: Business, Marketing preferred.

•      3+ year’s relevant marketing experience

Specific Skills:

•      Ability to manage multiple projects that vary in nature from strategic through execution.

•      Demonstrated leadership skills, including abilities to envision, enroll, energise and execute.

•      Strong collaborator across multiple functions & levels of the organisation.

•      Results-oriented approach with a willingness to overcome barriers and dive into the details

•      Excellent written and oral communication skills.

•      Strong presentation skills.

•      Proficient in the use of Microsoft office (Word, Excel, and PowerPoint).