Area Sales Manager

About Pice

Pice is a rapidly growing Fintech company backed by Nexus Venture Partners and leading angel investors. We are building financial solutions that empower Indian SMEs by integrating all modes of business payments into a single platform and introducing innovative lending products that enhance cash flow and working capital efficiency.

About The Role

Pice is seeking a dynamic and results-oriented Area Sales Manager to drive business growth for its Supply Chain Finance (SCF) vertical. This role is ideal for a proactive sales professional with strong problem-solving skills, an entrepreneurial mindset, and a passion for scaling financial solutions in the MSME ecosystem. You will be responsible for acquiring and managing key distributor and retailer partnerships, driving credit utilisation, and contributing to the strategic expansion of the SCF business. This is an opportunity to take on high-impact responsibilities and play a significant role in shaping the growth trajectory of Pice’s lending initiatives.

Key Responsibilities

• Anchor & Retailer Acquisition and Engagement: Identify, onboard, and engage new brand anchors, distributors, and retailers to drive adoption and utilisation of Pice’s financing solutions.
• Regional Sales Leadership: Develop and execute regional sales strategies to meet acquisition, disbursement, and revenue targets.
• Pipeline Development: Build and maintain a strong business pipeline by identifying high-potential industries, brands, and markets within the assigned region.
• Stakeholder Management: Build relationships with CXOs and senior decision-makers at brand anchors to establish and grow long-term strategic partnerships.
• Industry Engagement: Represent Pice at industry events, trade forums, and networking platforms to enhance brand visibility and thought leadership.
• Program Scaling & Risk Management: Maintain close engagement with anchors to monitor portfolio performance, identify potential risks, and drive sustainable scaling of programs.
• Cross-Functional Collaboration: Work closely with internal teams, including Risk, Operations, Compliance, and Product to ensure smooth execution and continuous process improvement.
  
  

Qualifications & Skills

• 3–8 years of experience in B2B Sales, Supply Chain Finance & Working Capital Loans, or SME Lending.
• Proven track record in client acquisition and portfolio management.
• Strong relationship management and negotiation skills.
• Excellent communication and presentation abilities.
• Self-starter with strong business acumen and ownership mindset.
• Experience in Supply Chain Financing