Area Sales Manager On Trade

About the Company:

East Side Distillery | Craft Spirits | Premium Hospitality

East Side Distillery (ESD) (www.theeastsidedistillery.com) is an award-winning, fast-growing craft spirits company and a pioneer in shaping India’s craft spirits movement since 2021. With an Indian soul and Asian design philosophy, our portfolio includes category-defining brands such as DOJA (world’s first Indo-Japanese gin), YAZUKA (Japanese-inspired crimson gin), NOMAD (spiced dark rum), and PORTAL (London Dry Gin).

Job Description

We’re Hiring: Area Sales Manager / Senior Manager (2) –

• On-Trade (Mumbai)
• On-Trade (Goa)

Job Summary:

Are you passionate about premium brands, nightlife, and building powerful relationships in Mumbai’s and Goa’s top bars, restaurants, and luxury hotels? This is your opportunity to be part of one of India’s most exciting craft spirits journeys. We have two positions open – one in Mumbai, and one in Goa.

Why This Role is Exciting

• Work with some of the most premium outlets and hotels.
• Be part of a high-growth, entrepreneurial brand-building journey
• Take ownership of key accounts and city expansion
• Direct visibility with leadership and rapid career growth potential
• Shape how a new-age craft spirits brand wins in India

What You’ll Do

• Build and deepen relationships with premium bars, restaurants & luxury hotels
• Drive listings, visibility, and sales growth across key accounts
• Identify and onboard new high-value outlets
• Execute activations, tastings, and brand-building initiatives
• Own revenue targets and market expansion for Mumbai

Who We’re Looking For

• Proven success in on-trade alcohol/beverage sales with experience in relevant markets.
• Strong network across premium hospitality outlets
• Entrepreneurial, self-driven, and commercially sharp
• Passion for brands, storytelling, and the craft spirits space

If you’re looking to move beyond a “job” and help build a category-defining brand, this role is for you.📩 Interested? Send your CV to Shankar at [email protected] or apply directly via LinkedIn.