Area Sales Manager

Role Overview

The Area Manager is responsible for overseeing all stores and service centres within their

designated area, ensuring excellence across sales, service, and operations. This role carries

full commercial ownership, drives customer satisfaction, and develops strong leadership across

the area.

Experience required - 5 to 8 Years

Key Responsibilities-

● Sales & Commercial Ownership

○ Drive sales performance across all stores and service centres.

○ Own the commercial metrics including leads, revenue generation, and

conversion rates.

○ Ensure achievement of area sales targets and closure of joint calls (JC) per area.

● Financial Accountability

○ Manage the P&L of the area, ensuring profitability and cost efficiency.

○ Monitor cost per store and implement measures to optimize operational

expenses.

○ Track and report on sales per area and JC closed per area.

● Customer Experience

○ Own the Net Promoter Score (NPS) for the area.

○ Implement initiatives to enhance customer satisfaction and loyalty.

○ Ensure service excellence and timely resolution of customer issues.

● People Leadership

○ Lead and mentor store managers and service centre teams.

○ Build a strong leadership pipeline across the area.

○ Drive performance culture, employee engagement, and capability development.

● Operational Excellence

○ Ensure smooth functioning of all stores and service centres.

○ Monitor % of stores in L1 compliance (operational readiness and standards).

○ Implement best practices in retail operations and service delivery.

Key Metrics

● P&L performance of the area

● Cost per store efficiency

● NPS scores and customer satisfaction levels

● Sales per area and JC closed per area

● % of stores in L1 compliance

Desired Profile

● Strong background in sales/retail operations/Automotive sales with proven track

record.

● Solid business foundation

● Experience in managing multi-store operations and service centres.

● Demonstrated ability to lead teams and build leadership pipelines.

● Strong commercial acumen with ownership of revenue and profitability metrics.

● Excellent communication, customer orientation, and problem-solving skills.