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Area Sales Manager - Hyderabad

Actively Reviewing the Applications

Aditya Birla Fashion and Retail Ltd.

India, Andhra Pradesh Full-Time On-site
Posted 3 weeks ago Apply by June 2, 2026

Job Description

Key Result Areas

Supporting Actions

Stock and Inventory Management

  • Ensure that stock reaches distributor on time
  • Ensure that the delivered stock is stored properly
  • Ensure that the bills are generated and paid on time
  • Develop a route map for distribution of stocks to retailers

Enhance Market Presence and Product/Brand Awareness

  • Develop and expand the network of distributors and retailers
  • Generate orders
  • Negotiate with retailers about schemes and benefits of product
  • Implement marketing schemes to attract consumers
  • Ensure that the retailers are aware of and are delivering product knowledge to end consumers
  • Collect feedback from consumers, retailers and distributors to identify pain points; understand if the customers are satisfied with the product; if they expect anything different etc
  • Support retailers with tertiary sales
  • Implement planned marketing and promotional strategies

People Management

  • Align people with business goals
  • Ensure that the sales executives are meeting their targets
  • Motivating the people to perform despite challenges
  • Ensure employee safety standards are met
  • Ensure that the team gets the incentives and reimbursements
  • Ensure that the sales executives are well trained so that they can meet performance standards and deliver targets
  • Develop and retain talent

Generate revenue

  • Meet distributors for primary sales in entire territory
  • Drive secondary in assigned area
  • Ensure that the products reach the retailer on time

Drive Product/Brand Awareness

  • Convey the brand message and benefits of product to retailers
  • Implement schemes for retailers to enhance tertiary sales
  • Collect consumer feedback from retailers
  • Plan and offer schemes to retailers to promote brand
  • Collect all branding requirements
  • Deliver branding materials

Consumer Relationship Management

  • Ensure that billing is done on time
  • Ensure that all payments between company, distributor and retailers is settled properly
  • Identify the contribution of premium products and styles and predict the demand/market trend through the orders placed by retailers and sharing it with reporting manager
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