Area Sales Manager – HoReCa / Institutional Sales

Area Sales Manager – HoReCa / Institutional Sales

(Food / Chocolate / Bakery Industry)

We are hiring Area Sales Managers for two locations.

Locations:

📍 Indore Or

📍 Rest of Maharashtra (Role to be based out of Pune)

This is a B2B-focused sales role responsible for driving business across HoReCa, cafés, bakeries, restaurants, and institutional clients within the assigned territory.

The candidate must have prior experience in selling food products / ingredients to HoReCa or institutional clients.

Key Responsibilities:

• Drive B2B sales across HoReCa, cafés, bakeries, restaurants & institutional clients
• Develop and manage distributor network focused on food-service channel
• Build strong relationships with chefs, bakery owners, and institutional buyers
• Lead and manage 2–5 field executives
• Achieve territory sales targets and drive market expansion
• Conduct market mapping and identify new business opportunities
• Manage key accounts and negotiate commercial terms

Candidate Profile:

• 8+ years of experience in HoReCa / Institutional B2B sales
• Experience in Food / Chocolate / Bakery / Dairy / Food Ingredients industry
• Strong regional exposure (Indore / MP OR Pune / Maharashtra)
• Team handling experience (minimum 2–3 direct reports)
• Excellent communication & relationship-building skills
• Experience handling cafés, bakeries, restaurants or hotel accounts

Education:

• Graduate in any discipline (MBA preferred but not mandatory)

Compensation:

• CTC up to ₹22 LPA (includes 20% variable)

Why Join:

• Opportunity to work with a fast-growing Indian food brand
• High ownership role with regional responsibility
• Strong distribution-focused business model