Area Sales Manager - GT ( Patna)

Actively Reviewing the Applications

Plum

India, Bihar, Bihar Sharif Full-Time On-site

Posted 4 days ago • Apply by May 19, 2026

Job Description

Role Context:
The Area Sales Manager – General Trade is responsible for driving sales growth, managing a field sales team, and executing trade strategies within a defined geography. The role involves ensuring distributor efficiency, increasing product penetration, and enhancing retail visibility in the beauty and personal care segment. The ASM serves as the key link between company strategy and market execution, ensuring alignment across sales operations and customer engagement.

Key Responsibilities:
Sales Strategy & Execution:

Achieve primary and secondary sales targets across assigned markets.
Execute product launches, pricing plans, and promotional schemes effectively.
Maximize territory coverage through efficient beat planning and outlet servicing.

Team Development and Management:

Lead and coach Sales Officers and Business Growth Executives.
Set performance goals, monitor productivity, and facilitate skill development.
Drive team motivation through incentive awareness and regular reviews

Channel Management

Appoint, manage, and evaluate distributor partners based on performance KPIs
Ensure distributor ROI, timely stock replenishment, and smooth claim processing
Expand GT presence by improving numeric and weighted distribution.

Customer Engagement & Brand Promotion

Strengthen retailer relationships and ensure brand presence at the shelf.
Deploy trade visibility elements like POSM, testers, and planograms
Execute BTL marketing and sampling initiatives at the store level.

Sales Analytics & Reporting

Track and analyze daily sales reports, stock levels, and scheme effectiveness
Generate market intelligence and competition benchmarking insights
Provide timely updates through dashboards, beat tracking, and MIS reports

Key Performance Indicators:

Revenue Growth
Team Productivity
Market Share expansion
Distributor & Retailer Onboarding
Stock Availability & Order Fulfillment
Execution of Promotional Campaigns

Qualifications and Skills

Bachelor’s degree (MBA preferred) in Sales, Marketing, or Business Administration.
5–8 years of experience in General Trade sales, ideally in the beauty or FMCG industry.
Demonstrated success in managing teams and distributors.
Strong interpersonal, analytical, and organisational skills.
Proficiency in MS Excel, sales CRM, and territory management tools.