Area Sales Manager
Actively Reviewing the ApplicationsReliance Retail
Ludhiana
Full-Time
4–8 years
Posted 5 days ago
•
Apply by June 11, 2026
Job Description
Job Description
Job Title
Area Sales Manager
Department
Consumer Brands
Total Experience
3-10+ Years
Work Location
Pan Country
Salary
22LPA
Key Accountabilities:
- Formulate business plans for state/ assigned area for managing top line growth
- Super Stockist & Distributor Appointment and Effective Management
- Create processes that support the distributors in realizing their interests (ROI/ Claim Settlement)
- Manage & Guide the team to deliver desired results
- Sales Planning
- Width – Beat Plans, New Merchant Opening, Sub-Dealer Appointment / Milk Run Routes
- Depth – Top Merchant Management, Loyalty Programs, QPDS
- Set up effective review systems for CSO’s , Senior CSO’s and TSI’s
- Market Execution: Implementation of Schemes & Trade Marketing plans in the geography assigned
- Manage Urban, Semi-Urban & Rural Markets
- Report Competition Activities across categories and State performance to Sales Manager on monthly basis
Personal Profile: Personal qualities and Skills required
- Thorough understanding of business
- Very Strong Planning abilities
- Data Usage & Interpretation
- Financial & Commercial acumen
- Solution oriented problem solving
- Entrepreneurial approach
- Team Skills & Influencing
Qualifications and Previous Experience
- Top B-Schools: Post-Graduation in Marketing with 3-5 Years of Experience in FMCG industry
- Medium Rung B-Schools: Post-Graduation in Marketing with 6-10 Years of Experience in FMCG industry
- Lower Rung B-Schools: Post-Graduation in Marketing with 10+ Years of Experience in FMCG industry
- Multi Organization Experience: Minimum of two, three preferred FMCG organizations with multi product portfolio
- Is an ASM in the current organization or has been an ASM in Current Minus One organization/ role with 3 Years of experience in the geography applied fo
- Maximum age capping of 35 years ( Exceptions can be made in case candidate demonstrates required agility)
- Expertise on MS Office , Reporting Tools
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