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Area Sales Manager

Actively Reviewing the Applications

Reliance Retail

Ludhiana Full-Time 4–8 years
Posted 5 days ago Apply by June 11, 2026

Job Description

Job Description


Job Title

Area Sales Manager

Department

Consumer Brands

Total Experience

3-10+ Years

Work Location

Pan Country

Salary

22LPA


Key Accountabilities:


  • Formulate business plans for state/ assigned area for managing top line growth
  • Super Stockist & Distributor Appointment and Effective Management
  • Create processes that support the distributors in realizing their interests (ROI/ Claim Settlement)
  • Manage & Guide the team to deliver desired results
  • Sales Planning
  • Width – Beat Plans, New Merchant Opening, Sub-Dealer Appointment / Milk Run Routes
  • Depth – Top Merchant Management, Loyalty Programs, QPDS
  • Set up effective review systems for CSO’s , Senior CSO’s and TSI’s
  • Market Execution: Implementation of Schemes & Trade Marketing plans in the geography assigned
  • Manage Urban, Semi-Urban & Rural Markets
  • Report Competition Activities across categories and State performance to Sales Manager on monthly basis


Personal Profile: Personal qualities and Skills required


  • Thorough understanding of business
  • Very Strong Planning abilities
  • Data Usage & Interpretation
  • Financial & Commercial acumen
  • Solution oriented problem solving
  • Entrepreneurial approach
  • Team Skills & Influencing


Qualifications and Previous Experience


  • Top B-Schools: Post-Graduation in Marketing with 3-5 Years of Experience in FMCG industry
  • Medium Rung B-Schools: Post-Graduation in Marketing with 6-10 Years of Experience in FMCG industry
  • Lower Rung B-Schools: Post-Graduation in Marketing with 10+ Years of Experience in FMCG industry
  • Multi Organization Experience: Minimum of two, three preferred FMCG organizations with multi product portfolio
  • Is an ASM in the current organization or has been an ASM in Current Minus One organization/ role with 3 Years of experience in the geography applied fo
  • Maximum age capping of 35 years ( Exceptions can be made in case candidate demonstrates required agility)
  • Expertise on MS Office , Reporting Tools

Required Skills

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