Area Sales Executive

Actively Reviewing the Applications

Britannia Industries Limited

India, Tamil Nadu, Cuddalore Full-Time On-site

Posted 3 days ago • Apply by June 8, 2026

Job Description

EducationalQualification: Graduate/Post Graduate Desired Competencies: Market Execution,Business Development, Channel Partner Management, Selling and Negotiation.

KeyResponsibilities: Ensure Achievement Of Secondary Sales Targets

SettingObjectives For AW
BreakingObjectives For AWSM (Beat-Wise)
EnsureCommunication Of Objectives To AW
PeriodicTracking Of Objectives

AW Management

Align,Support & Motivate AW To Meet Business Objectives
EnsureAdequate Infrastructure & Systems
Actas a Commercial Interface Between AW & BIL

Coach, Manage &Evaluate AWSM Performance

CoachAWSM On BIL Best Practices & WOW
TrainAWSM On Sales Call Process
EvaluateTheir Performance Periodically
ProvideOn The Job Support / Guidance For Addressing Territory Specific Issues

Ensure AdequateService Level In Market & Build Business In Existing & New Outlets

EnsureAdequate Servicing At Dealer Points
MaintainRelations With Existing Dealers
IncreaseThe Depth And Width Per Dealer
ProspectNew Outlets
PerformActivations As Per Decided By ASM

Execute VisibilityImplementation & Merchandizing

EnsureAdherence To Plan-O-Gram
EnsureExecution Of Primary & Secondary Merchandizing
EnsureExecution Of Visibility Implementation

Implement Launch OfNew Consumer Promos / Trade Schemes & New Products

OperationalizeNew Product Through Communication & Sampling
EffectivelyCommunicate Schemes To AWSM To Ensure Right Sell-In At The Dealer Point
Track& Review Performance Of New Products / Schemes

Market Intelligence

Collect& Report Required Market Information On Competitor Activities LikePromotions (Trade & Consumer), Service Day, Off-Take, Prices, New Launches,Visibility etc

Maintain Records& Systems