Area Sales Executive

Job Description Position Title: Sales Officer – Modern Trade Function: Sales Key Stakeholders Key Stakeholders: Internal : Sales Admin, Depot, Quality External: Key Accounts Manager, Channel Partners Educational Qualification: Graduate Experience Desired Competencies: Market Execution, Business Development, Channel Partner Management, Selling & Negotiation, Should have experience of working in FMCG sales function, preferably in modern trade handling. Ensure achievement of secondary sales targets ? Setting objectives for AW ? Breaking objectives for AWSM (beat-wise) ? Ensure communication of objectives to AW ? Periodic tracking of objectives AW Management ? Align, support & motivate AW to meet business objectives ? Ensure adequate infrastructure & systems ? Act as a commercial interface between AW & BIL Coach, manage & evaluate AWSM performance ? Coach AWSM on BIL best practices & WOW ? Train AWSM on Sales Call Process ? Evaluate their performance Periodically ? Provide on the job support / guidance for addressing territory specific issues Business Development -Operationalize new products & consumer promo Able to spot opportunities in market related Brands, Competition Or Execution & convert them into incremental business Implement launch of new consumer promos / trade schemes & new products. He should leverage New Product Launch or Consumer Promos. He will track & review performance of new products / schemes Expands the In store Execution parameter (ND, SOS, Location, 2nd Visibility) in the Area Ensure adequate service level in market & build business in existing & new outlets ? Ensure adequate servicing at dealer points ? Maintain relations with existing dealers ? Increase the depth and width per dealer ? Prospect new outlets ? Perform activations as per decided by ASM Execute visibility implementation & Merchandizing ? Ensure adherence to plan-o-gram ? Ensure execution of primary & secondary Merchandizing ? Ensure execution of Visibility Implementation Implement launch of new consumer promos / trade schemes & new products ? Operationalize new product through communication & sampling ? Effectively communicate schemes to AWSM to ensure right sell-in at the dealer point ? Track & review performance of new products / schemes Market Intelligence ? Collect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility etc Maintain records & systems ? PJP data ? MIS reporting ? Ensure Hub of UDAAN Represent Britannia for consumer complaints ? Visit consumer to address & sort quality complaints. ? Inform Quality about status of complaint