Area Operations Manager

Drive Retail Sales performance

• Achieve Retail Sales target for the entire area
• Lead RMs to achieve their target: coach them on customer Experience, sales techniques and product knowledge to improve performance.
• Monitor commercial KPIs: in store traffic, conversion rate, UPT, AST, # of transactions per hour per FTE, and productivity
• Maximize individual Sales productivity : drive conversion rate and productivity (number of transaction per retail Artist per day)
• Set Retail Sales targets (Year/Quarter/Month/Week/Days) for each door in the area and follow daily results
• Work with Marketing, VM, Events, and Education to create and execute a door by door strategy to drive traffic, conversion and cater to the needs of the local consumer
• Ensure each RM creates and implements a calendar of weekly Retail Animations to drive traffic, conversion and motivate the team
• Deploy scheduling process. Control that store schedules and rosters are built in order to maximize Sales and productivity

• With retail Partners : Work in partnership to find opportunities to animate the store, participate in Partner lead events / initiatives, leverage Partner space or media opportunities
• With Mall Operators : Work in partnership to find opportunities to animate the store, participate in Mall lead events / initiatives, leverage Mall space or media opportunities

Deliver 5 Star Customer Experience

• Achieve the Customer Experience goals for the entire area
• Inspire, motivate and coach Retail Manager on all elements of 5 Star Customer Experience. Cultivate a superior Experience culture focusing on the customer as our #1 priority
• Ensures excellent customer Experience is being given at all times in all doors by spending time on the sales floor to observe and seek customer feedback.
• Hold each RM accountable for the quality of customer Experience in their store while maintaining zero tolerance of customer complaints
• Track results and follow up: Customer Complaint reports as strategic tools to drive performance

Manage the Team and Develop Talent

• Provide clear goals and expectations. Foster teamwork and team spirit.
• Conduct required performance reviews and regular team meetings.
• Devise a clear succession plan for each person on the team by leveraging their strengths.
• Foster teamwork and team spirit
• Collaborate with Education to identify training opportunities for the team
• Complete new hire orientations to ensure proper induction to the brand.
• Hold individuals accountable for their own achievements, performance

Qualifications and Education Requirements

• MBA
• Knowledge of computer applications such as Microsoft Outlook, Word, Excel and Power Point etc.

Preferred competencies & Skills

• Technical skills: Retail selling skills, Effective communication and makeup skills
• Other Skills: Customer orientation, learning proficiency, planning and organizing, team player, influencing, problem solving, Innovative, In touch with current trends, styles, colors and also the taste of the Indian market.
• Job related skills : Leadership, comfortable managing and supervising people, Team Coaching, Experience in Training, Public speaking, communication skills, Training and coaching new and existing employees

Preferred Industry

Beauty/ Retail /Apparels/Salon/Aviation/Hospitality