Area Head-NRI

Job Requirements

About the Role

The Area Head – NRI is a strategic leadership role within the Retail Liabilities function of Retail Banking. This role is responsible for driving New-to-Bank (NTB NRI customer acquisition and cross selling of revenue products across the geography through multiple channels, including branches and dedicated NRI frontline officers (Relationship Managers and Acquisition RM-NRI). The role involves close collaboration with product and operations teams to ensure effective customer acquisition, servicing, and relationship deepening. With full P&L ownership, the role contributes significantly to the strategic objectives of the branch banking channel.

Key Responsibilities

Primary Responsibilities

• Lead and manage a team of NRI Relationship Managers (RMs) and Acquisition RM-NRI across the zone.
• Recruit, retain, and develop NRI RMs and Acq RM NRIs, including tracking KRAs and productivity metrics.
• Drive customer acquisition and engagement across key NRI segments such as seafarers, NR associations, corporate salary accounts, chartered accountants, and offshore/local NRI communities.
• Promote referrals to the BOC (Branch Outside Country) channel for customers residing abroad.
• Build NRI CASA (Current Account/Savings Account) balances, enhance FX remittance volumes, and increase product penetration among existing customers.
• Ensure consistent product and process training for NRI frontline teams and branch staff across the region.
• Maintain high standards of sourcing quality, FTNR (First Time Not Right) rates, and KYC compliance.
• Manage customer-centric operations and ensure service delivery meets defined quality norms.
  
  

Secondary Responsibilities

• Evaluate and refine growth strategies based on competitor analysis and feedback from various channels and customers.
• Facilitate a customer-centric branch channel and work towards achieving or exceeding Net Promoter Score (NPS) targets.
• Monitor and support branch network expansion in alignment with the defined business plan.
  
  

Managerial & Leadership Responsibilities

• Attract and retain top-tier talent for key roles within the reporting structure.
• Monitor employee productivity, hiring quality, and attrition rates, and implement necessary improvements.
• Enable teams to achieve growth targets by providing strategic direction and operational support.
  
  

What We Are Looking For

Education

• Graduation: Any discipline (Full-Time)
• Postgraduation: MBA / PGDM (Preferred)
  
  

Experience

• Minimum 12 years of relevant experience in branch banking
  
  

Skills and Attributes

• Proven leadership and team management capabilities
• Strong understanding of NRI banking products, customer behaviour, and regulatory frameworks (e.g., FEMA)
• Strategic thinking and business acumen.
• Excellent communication, interpersonal, and stakeholder management skills
• Ability to drive performance through structured planning and execution
• Customer-centric mindset with a focus on service excellence and operational efficiency