Analyst-Marketing

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

The Content Producer, shared across the Growth Marketing team, is responsible for creating high-impact, data-driven content that fuels every stage of the customer journey, from awareness and lead generation to nurturing and conversion. This role requires a blend of creative storytelling and technical execution, ensuring all content is optimized for various channels and aligns directly with key growth metrics and business objectives.

In This Role You Will Be Responsible For

• Content Strategy & Production: Translate growth marketing objectives and audience insights into compelling, high-quality content assets.
• Develop engaging content utilizing AI that supports mobility growth, broadband growth, product demand across product solutions and vertical marketing, including email nurtures, landing pages, outreach sequences, sales assets, blog posts, and interactive content.
• Manage the content production calendar, ensuring timely delivery and alignment with campaign launch dates.
• Collaborate with design and brand teams to ensure visual and tone consistency across all assets.
• Performance Optimization:
• Ensure content is built for maximum reach and conversion.
• Partner with the Campaign Manager to support their overall needs.
• Analyze content performance metrics (engagement, conversion rates, time on page) and use data to recommend and implement content strategy adjustments.
• Cross-Functional Collaboration: Act as the central content resource for multiple growth initiatives.
• Interface with Product Marketing to ensure content accurately reflects product features, value propositions, and positioning.
• Maintain a central content repository and ensure content can be easily shared and localized as needed.
  

What We're Looking For…

• Proven expertise in developing B2B demand generation content and executing campaigns.
• Analytical skills to assess campaign results and measure performance against key KPIs
• Experience in cross-functional collaboration.
• Ability to leverage new AI tools for creative content development.
• Prior experience with CRM and marketing automation platforms, particularly Marketo and Salesforce, is a plus.
  
  

You'll Need To Have

• 3+ years of equivalent professional experience in digital content creation or growth marketing.
• Demonstrated portfolio of B2B content (blogs, emails, or landing pages) that showcases both writing strength and strategic thinking.
• Bachelor’s degree or one or more years of relevant experience required, demonstrated through work experience.
  
  

Even better if you have one or more of the following:

• Familiarity with SEO best practices and keyword research tools (e.g., SEMrush, Ahrefs, Google Keyword Planner).
• Experience in the telecommunications, mobility, or broadband sectors.
• Experience prompting and managing workflows using enterprise AI tools (e.g., ChatGPT Plus, Claude, Midjourney).
  
  

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to race, gender, disability or any other legally protected characteristics.