Analyst - Field Sales Performance

Company Description

Tasmed is a rapidly growing pharmaceutical company dedicated to delivering high-quality and innovative medicines for chronic health conditions. With over two decades of experience, we have established a strong presence in India, consistently providing value through science, technical expertise, and collaboration with healthcare providers. Committed to improving lives, we focus on creating therapies that enhance quality, safety, and affordability in healthcare. At Tasmed, we foster a culture of innovation, growth, and customer-centricity, ensuring exceptional service and products for our customers.

Role Description

The Field Sales Analyst will be responsible for analysing the performance of field sales executives (Medical Representatives), tracking key sales metrics, generating actionable insights, and supporting the sales leadership team in improving productivity and market coverage. The role will help drive data-driven decision making across the sales organization.

Key Responsibilities

1. Sales Performance Monitoring

• Track daily, weekly, and monthly performance of Field Sales Executives / Medical Representatives.

• Monitor achievement vs targets across territory, region, and product portfolio.

• Identify underperforming territories, products, or representatives.

2. Data Analysis & Insights

• Analyse sales data to identify growth opportunities, trends, and gaps.

• Provide insights on doctor coverage, prescription generation, and territory productivity.

• Evaluate ROI of promotional activities and field visits.

3. Reporting & Dashboards

• Prepare and circulate sales dashboards and performance reports for management.

• Maintain reports such as:

• Territory sales reports

• Product performance reports

• Regional productivity reports

• Doctor coverage analysis

• Develop automated dashboards using Excel / BI tools.

4. Field Activity Analysis

• Track field activities including:

• Doctor calls per day

• Call quality and frequency

• Coverage of key opinion leaders (KOLs)

• Ensure adherence to call planning and coverage strategy.

5. Sales Strategy Support

• Support management in territory planning, target setting, and resource allocation.

• Assist in identifying high-potential doctors and growth markets.

• Provide recommendations to improve field productivity and sales conversion.

6. CRM & Data Management

• Maintain and analyse CRM / field force reporting systems.

• Ensure data accuracy and timely reporting from field teams.

• Work with IT or CRM teams to improve data capture and reporting processes.

7. Competitive Intelligence

• Track competitor activities in the field.

• Provide insights into market trends, competitor prescriptions, and promotional strategies.

Education

• MBA / PGDM in Marketing, Pharma Management, or Analytics

• B.Pharm / Life Sciences background preferred

Experience 0-3 years