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Analyst-Application Development-Business Intelligence

Actively Reviewing the Applications

EXL

Hyderabad Full-Time 4–8 years
Posted 2 days ago • Apply by June 11, 2026

Job Description

Role Overview

We are seeking an experienced Senior Marketing Analytics & Digital Marketing Specialist with 5–6 years of experience in campaign analytics, performance marketing, and end-to-end digital marketing strategy execution. This role requires strong analytical ability and deep digital marketing expertise to drive growth, optimize campaigns, and deliver measurable ROI.

Preferred Skills And Experience

Must-Have Skills

  • 5–6 years of experience in marketing analytics and digital marketing.
  • Strong command of SQL, Excel/Sheets, Tableau.
  • Hands-on experience with Google Ads, Meta Ads, SEO tools, and campaign management.
  • Strong understanding of marketing funnels, attribution, CAC, ROAS, and LTV.
  • Ability to convert complex data into simple insights.
  • Good communication and storytelling skills.

Good-to-Have Skills

  • Experience with Python, Pyspark or R for advanced analytics.
  • Knowledge of incrementality testing.
  • Familiarity with digital marketing platforms (e.g Adobe Analytics, Google Ads, Clickstream, Ads, and Google Analytics) and the data they generate.
  • Experience in Performance Marketing or Growth Analytics.

Qualifications

  • Bachelor’s degree in marketing, Analytics, Statistics, or related fields.
  • Proven experience in a digital-first company, performance marketing agency, or consumer-tech brand.

Required Skills

Solution architecture Design patterns OAuth 2.0 JWT SSO
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